Word.....
This says it all.......
Arum started working with Mayweather after he turned pro, following the 1996Olympics. When the promoter saw the 19-year-old's smile and effervescent personality, he (Arum) envisioned the next Sugar Ray Leonard. In fact, he enlisted Leonard to mentor the young Mayweather on how to sand the rough edges and create a champion the public could embrace.
But it never took. Early in his career, Mayweather found himself in a private jet with two other Arum clients—Leonard and De La Hoya. The would-be mentors understood that polishing an image makes a fighter a more bankable draw, both during and after his career (see page 56). They saw Mayweather's promise and gave him suggestions on how to dress and how to handle the media. "You can be the next Sugar Ray Leonard," De La Hoya told him. "Keep winning and keep smiling."
This says it all.......
Arum started working with Mayweather after he turned pro, following the 1996Olympics. When the promoter saw the 19-year-old's smile and effervescent personality, he (Arum) envisioned the next Sugar Ray Leonard. In fact, he enlisted Leonard to mentor the young Mayweather on how to sand the rough edges and create a champion the public could embrace.
But it never took. Early in his career, Mayweather found himself in a private jet with two other Arum clients—Leonard and De La Hoya. The would-be mentors understood that polishing an image makes a fighter a more bankable draw, both during and after his career (see page 56). They saw Mayweather's promise and gave him suggestions on how to dress and how to handle the media. "You can be the next Sugar Ray Leonard," De La Hoya told him. "Keep winning and keep smiling."
.......we call this a "POWER MOVE" where I'm from!

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