Exposure is more valuable. Cotto would also make less money because the entire production would be coming out of Arum's pocket. First option is nationally televised, that's the best option out there for both Cotto and Top Rank. Top Rank PPV's are last resorts.
A Top Rank PPV isn't going to do well, so Cotto isn't going to get a share worth mentioning from the buys. If he fights and does well on HBO he gets paid and a potential PPV with Pac or Mosley will do better and than he'll get really paid.
A Top Rank PPV isn't going to do well, so Cotto isn't going to get a share worth mentioning from the buys. If he fights and does well on HBO he gets paid and a potential PPV with Pac or Mosley will do better and than he'll get really paid.
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