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"Various sources have told Maxboxing that the recent pay-per-event featuring Joe Calzaghe and Roy Jones did under 225,000 buys, which is well below the projected half-million purchases that HBO was expecting. The network, which believed that anything that had a '24/7' attached to it was a shoe-in to do 500,000 homes, has found out that you can't put shine on a turd- no matter how well-produced it may be. The word is that this promotion did so poorly that HBO did not recover the cost of doing the '24/7', the marketing and the re-broadcast.
Of course, it would've helped to have had a promoter actually promote this event (although the Golden Boy Promotions staff was all over the place in New York working the fight in their 'consulting' role for Calzaghe). About 9,200 tickets were sold for Calzaghe-Jones, many of which were at discounted prices.
Speaking of tickets, when is a sell-out not really a sell-out? Remember all the hoopla surrounding the December 6th bout between Oscar De La Hoya and Manny Pacquiao, which had all the tickets spoken for in mere minutes? Well, folks, for all of you whose efforts proved futile in gaining entrance to that fight, you may have lucked out. Tickets are available through the secondary market, and you may pay around the original face value when it's all said and done, because the fact is that the expected demand for these tickets just isn't there."
From maxboxing. Those are horrible numbers considering the hype for it. Thoughts?
Of course, it would've helped to have had a promoter actually promote this event (although the Golden Boy Promotions staff was all over the place in New York working the fight in their 'consulting' role for Calzaghe). About 9,200 tickets were sold for Calzaghe-Jones, many of which were at discounted prices.
Speaking of tickets, when is a sell-out not really a sell-out? Remember all the hoopla surrounding the December 6th bout between Oscar De La Hoya and Manny Pacquiao, which had all the tickets spoken for in mere minutes? Well, folks, for all of you whose efforts proved futile in gaining entrance to that fight, you may have lucked out. Tickets are available through the secondary market, and you may pay around the original face value when it's all said and done, because the fact is that the expected demand for these tickets just isn't there."
From maxboxing. Those are horrible numbers considering the hype for it. Thoughts?
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