MAYWEATHER’s CROSSOVER is MONEY (breaks WrestleMania PPV record)

[JakeNDaBox]

I don't agree with this article. If he only catered to the hip-hop crowd and didn't "sell-out" by being a nice guy like SRL and ODLH, then no way in hell he would've done dancing with the stars. You think Marvin Hagler would have ever been on a show like that? Even in the Zab Judah fight, Floyd was cast as the good guy in opposition to Zab's thuggishness.

However, I do consider that he did not play it the way Arum wanted because he DID want to do it his own way, and I give him credit for that. Still, let's not act like he's the epitome of "keeping it real". Dancing with the stars is as family friendly as it gets, and I'm positive that if he had the opportunity to be on a show like that 5-10 years ago he would've.

I agree with this post and even toward the end, Iole juked the stats a bit to sell his point. He was correct in what he was saying (Mayweather's last three PPV appearances - two boxing, one wrestling - averaging 1.5 million), but also references the average of the top five BOXING matches, which would immediately make the wrestling one irrelevant. Even in keeping it, "only" one of the three surpassed the aforementioned average, and it's the Floyd-DLH record-setting number that pushes the average as high as it is.

You can sell the same point saying Floyd's five boxing PPV's average almost 1 million per show, but it's just as deceptive since three didn't crack 400,000, and the one that pushed it over the edge also happened to have the sport's biggest attraction in the other corner.

But all that said, he shot holes in his own theory in co-signing on Ellerbe's strategy. Marketing him in the hip-hop world was better than what Top Rank was doing - if they didn't go that route, Floyd-Judah would've been a dud. But it wasn't the final destinantion, just one of the many stops that led to where Floyd is today. Even with his finding success in that, it still took Ellerbe - by his own admission in a separate article a while ago - over a year to get DWTS to agree to have Floyd as a participant, and not the other way around.

I don't disagree with any suggestion that Floyd's doing better on his own than if he were still with Top Rank, just not sure I agree with how the point is being sold in this particular article.

[apollo creed]

The numbers were so high because it was Rick Flairs last ever match, nothing to do with pbf.

[deevel79]

The numbers were so high because it was Rick Flairs last ever match, nothing to do with pbf.

Floyd's appearence in wrestlemania contributed to a very small percentage of ppv buys. I was reading an article where 95% of fans that were polled, say that they tuned in primarily due to Ric Flairs historic retirement match. I'll try to find it and post it.

[C'MONMANG']

Floyd has done an excellent job marketing himself. I expect after he beats Oscar if Cotto is still undefeated that they will fight & it will be huge & good for the sport of boxing.

Hi stoopid. he already beat Oscar and Cotto is still undefeated.

[ferocity]

The only time he's played the bad guy role is in the Delahoya fight and Gatti fight but then he crys after beating Gatti and agian at a post press conference. Thats doing his way it is, i guess.

He most defently hasn't only gained fame himself, he done it on backs of other more popular fighters. The one that set it off was the Gatti ppv. And the Delahaoy fight put him at the top. But, he was not the star fighter in either, I think the only one you can say he was the star is the Mayweather v. Judah fight. The other ppv, people paid to see the opponet not Mayweather fight.

And Mayweather is doing it his way making a fool of himself on dancing with the stars as Holyfiled, Tszyu, did so before Mayweather. And now WWE, Tyson, Holyfield, Ali, all did the wrestling route too. Mayweather isn't doing it all his way, he's just taken a route most fighters before him have taken.

[raysan]

Floyd's appearence in wrestlemania contributed to a very small percentage of ppv buys. I was reading an article where 95% of fans that were polled, say that they tuned in primarily due to Ric Flairs historic retirement match. I'll try to find it and post it.

Those were probably wrestling fans who wouldve bought it anyways. They hired Floyd to bring in fans from the outside and thats what he did. All major sports outlets and newpapers were reporting it, i mean even ESPN announced that Floyd had beat the Big Show. Lets say that 5% tuned in for Floyd, thats the 5% that took them over the top of the record, so he did his job. Wrestling has a huge fan base, Floyd was just there to get more exposure and a few more PPVs for the WWE, he wasnt there to carry the show on his shoulders.

[deevel79]

Those were probably wrestling fans who wouldve bought it anyways. They hired Floyd to bring in fans from the outside and thats what he did. All major sports outlets and newpapers were reporting it, i mean even ESPN announced that Floyd had beat the Big Show. Lets say that 5% tuned in for Floyd, thats the 5% that took them over the top of the record, so he did his job. Wrestling has a huge fan base, Floyd was just there to get more exposure and a few more PPVs for the WWE, he wasnt there to carry the show on his shoulders.

With the exception of REALLY die hard Floyd fans, i dont think there was anyone purchasing that $55 ppv just to see Floyd in a choreographed acting gig. It was on youtube an hour later!

[raysan]

With the exception of REALLY die hard Floyd fans, i dont think there was anyone purchasing that $55 ppv just to see Floyd in a choreographed acting gig. It was on youtube an hour later!

Well the point was Floyd was able to give the WWE exposure it had never gotten before, so even non fans of either heard about the best fighter "fighting" the biggest fighter, it gained interest, and it obviously helped their numbers.

[Easy-E]

Good for Floyd.
Right now he clearly cares more about being a name and a star,and thats exactly what he is doing, and doing it well.

[Easy-E]

With the exception of REALLY die hard Floyd fans, i dont think there was anyone purchasing that $55 ppv just to see Floyd in a choreographed acting gig. It was on youtube an hour later!

What about Wrestling fans who normally would not have bought Wrestlemania, but the added attraction made it worthwhile?