Its seems that easy cause he's white and exciting but some non knowledgeable fans will probably laugh when they see Pavlik guy doesn't look like the best middleweight out there. I think once Pavlik gets his name out there more on tv he could be a star with the right opponets. After all you still need opponets at least for ppv, Gatti was never a star ppv, but it was because of him that people bought Gatti v. Mayweather. You can still make a lot of money filling home arenas.
How will be a bigger PPV star?
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