GBP has more or less the only superstar in boxing signed...GB himself. No other company can make the fights they can with just their owner and some bum.
For those of you with SI subscriptions, notice how the OScar/PBF fight was a big deal until he lost, then they got a lame little strip on the front mentioning that Floyd won and put the lamest backup coverstory I've ever seen on the front about someone batting .266 .
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