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Marketing marketing marketing!
Lobby the local newspapers to start wrtiting articles about the big fights or at least start picking up articles via the associated press.
Believe me if some "regular" sport fan was picking up his paper reading about Migual Cotto or Ricky Hatton or Vic Darchinyan they would be tuning in. Most local papers (forget chicago, NY, LA, PA-those are gimme markets) dont cover the sport period, nothing not even a word-Seattle is the 11th biggest makret in the country and when Barerra fights MArquez or Pac Man is in the ring your lucky to see a 15 word paragraph about the fight the morning after-nothing before in the lead up at all!)
Marketing marketing marketing!
Lobby the local sports radio stations, persuade them to set aside 15 minutes a week to talk boxing...they dont talk boxzing because they curently dont know it. Their listeners would jump off a bridge if they told them too, if experts started going on local sports radio ALL over the country and started saying "watch Miranda vs. Pavlik its a cant miss" and "stay away from Wright v. Hopkins it will be a tactical borefest" then the sport would start to gain momentum. "check out this Miguel Cotto, it is impossible for him to be in a boring fight" say this stuff and poeople will tune in that would have never tuned in before!
Education my friends-no one knows who the top fighters in our sport are today thererfore we must educate them and the local sports pages and the local sports radio stations are as grass roots and as influential as it can possibly get!
Golden Boy Promotions-if your listening Ive got the perfect road map-Ive actually spoken to them about starting this plan up around the country, this was beofre GBP hired Dibella's boy/VP not that it would have mattered but my impression of GBP is not many of them really have a "NEW" idea on how to change the negative marketing spin the sport has been in.
The 2.15 million buys a few weeks ago will probably only inflate their egos and what they percieve their abilities to be in terms of "getting the word" out but promoting a fight like Oscar vs. Floyd was easy-promting the Rafeal MArquez vs. Isreal Vasquez fight is where you start to REALLY change the sport. Promoting the Miranda v. Pavlik fight, the Margarito v. Williams fight...I dont even give a damn if your not the promoter if boxing sells regardless of the combatants your gonna benefit especially if your the air apparent...AKA GBP.
Marketing Marketing Marketing!
Lobby the local newspapers to start wrtiting articles about the big fights or at least start picking up articles via the associated press.
Believe me if some "regular" sport fan was picking up his paper reading about Migual Cotto or Ricky Hatton or Vic Darchinyan they would be tuning in. Most local papers (forget chicago, NY, LA, PA-those are gimme markets) dont cover the sport period, nothing not even a word-Seattle is the 11th biggest makret in the country and when Barerra fights MArquez or Pac Man is in the ring your lucky to see a 15 word paragraph about the fight the morning after-nothing before in the lead up at all!)
Marketing marketing marketing!
Lobby the local sports radio stations, persuade them to set aside 15 minutes a week to talk boxing...they dont talk boxzing because they curently dont know it. Their listeners would jump off a bridge if they told them too, if experts started going on local sports radio ALL over the country and started saying "watch Miranda vs. Pavlik its a cant miss" and "stay away from Wright v. Hopkins it will be a tactical borefest" then the sport would start to gain momentum. "check out this Miguel Cotto, it is impossible for him to be in a boring fight" say this stuff and poeople will tune in that would have never tuned in before!
Education my friends-no one knows who the top fighters in our sport are today thererfore we must educate them and the local sports pages and the local sports radio stations are as grass roots and as influential as it can possibly get!
Golden Boy Promotions-if your listening Ive got the perfect road map-Ive actually spoken to them about starting this plan up around the country, this was beofre GBP hired Dibella's boy/VP not that it would have mattered but my impression of GBP is not many of them really have a "NEW" idea on how to change the negative marketing spin the sport has been in.
The 2.15 million buys a few weeks ago will probably only inflate their egos and what they percieve their abilities to be in terms of "getting the word" out but promoting a fight like Oscar vs. Floyd was easy-promting the Rafeal MArquez vs. Isreal Vasquez fight is where you start to REALLY change the sport. Promoting the Miranda v. Pavlik fight, the Margarito v. Williams fight...I dont even give a damn if your not the promoter if boxing sells regardless of the combatants your gonna benefit especially if your the air apparent...AKA GBP.
Marketing Marketing Marketing!
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