There had been other media superstars before Tyson - Ali being the most obvious example. Plus many fighters at other weights (Leonard, Duran etc.)
But Tyson's arrival came at a time when the media was undergoing a revolution. More channels were arriving daily. Satellite bandwidth (which previously had been rationed on miserly scale) was becoming broader and much, much cheaper. Throw in wholesale deregulation of the airwaves which increased the level of coverage whilst decreasing the number of broadcasters (who were all buying each other up) and suddenly you were seeing huge amounts of (much needed) investment in infrastructure. Extremely fertile ground for the new breed of professional athletes seeking to make their names and fortunes.
Tyson was *exactly* what the suits in LA and Madison Avenue were looking for. And with modern methods of marketing and hype generation you had the tools to turn an athlete of his calibre into a media phenomenon.
And Tyson *was* a phenomenon. I can't recall ever feeling as terrified for the health and well-being of a fighter as I did whenever Tyson marched menacingly toward the ring. Sure, it helped that guys like Spinks and Berbick didn't acquit themselves particularly well in their bouts but I think they too were, at least in part, under the spell of the Tyson myth which was being spun by the media.
Would Foreman have been as successful if the roles had been reversed? Well - he certainly had many of the necessary tools and you could make a good case that he was a far better fighter than Mike in his prime. But whilst Foreman's surly nature would undoubtedly aid in the portrayal of him as "The Baddest Man on the Planet" ... it should be remembered that Tyson had other attributes which helped to sell him as a superstar. For instance, off camera Mike was usually extremely eloquent and regularly demonstrated that he had an encyclopaedic knowledge of the sport. Sure, it means nothing in the ring. But this kind of "media friendly" stuff really helps in selling The Man.
But Tyson's arrival came at a time when the media was undergoing a revolution. More channels were arriving daily. Satellite bandwidth (which previously had been rationed on miserly scale) was becoming broader and much, much cheaper. Throw in wholesale deregulation of the airwaves which increased the level of coverage whilst decreasing the number of broadcasters (who were all buying each other up) and suddenly you were seeing huge amounts of (much needed) investment in infrastructure. Extremely fertile ground for the new breed of professional athletes seeking to make their names and fortunes.
Tyson was *exactly* what the suits in LA and Madison Avenue were looking for. And with modern methods of marketing and hype generation you had the tools to turn an athlete of his calibre into a media phenomenon.
And Tyson *was* a phenomenon. I can't recall ever feeling as terrified for the health and well-being of a fighter as I did whenever Tyson marched menacingly toward the ring. Sure, it helped that guys like Spinks and Berbick didn't acquit themselves particularly well in their bouts but I think they too were, at least in part, under the spell of the Tyson myth which was being spun by the media.
Would Foreman have been as successful if the roles had been reversed? Well - he certainly had many of the necessary tools and you could make a good case that he was a far better fighter than Mike in his prime. But whilst Foreman's surly nature would undoubtedly aid in the portrayal of him as "The Baddest Man on the Planet" ... it should be remembered that Tyson had other attributes which helped to sell him as a superstar. For instance, off camera Mike was usually extremely eloquent and regularly demonstrated that he had an encyclopaedic knowledge of the sport. Sure, it means nothing in the ring. But this kind of "media friendly" stuff really helps in selling The Man.
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