Advertisement: IBO Boxing

Forbes World’s Highest-Paid Athletes: Breaking Down Boxer Ranks

By Jake Donovan

Saul ‘Canelo’ Alvarez isn’t just the highest paid boxer in the world today; he also strongly rivals the richest athletes among any genre.

The Mexican superstar and reigning World middleweight champion cracked the top 10 of the annual Forbes World’s Highest-Paid Athletes list, which profiles the 100 top earners from around the world. The list is generated every June by the business magazine, based on earnings generated from the prior June to present day rather than over the course of a traditional calendar year. He is among five boxers on this year's list, matching the total from 2018.

Alvarez (52-1-2, 35KOs) earned $94 million over that stretch, landing at number four. Renowned soccer (football) stars Lionel Messi ($127 million), Cristiano Ronaldo ($109 million) and Neymar ($105 million) are the only athletes to have generated more than the two-division champ, who turns 30 in July.


The aforementioned trio all enjoyed a significant boost through endorsements. Alvarez is tied with Messi for having earned the most specifically in their given trade, with both earning $92 million on the clock. Alvarez grossed another $2 million through endorsement deals with DAZN and Everlast. 

Barely half of Alvarez’s take stems from his lucrative, long-term deal inked with sports streaming service DAZN last fall. He earned $15 million for a super middleweight fight with Rocky Fielding last December external to his 10-fight, $350 million pact—at the time, the most lucrative sports contract in history.

It has since been surpassed by Major League Baseball star Mike Trout, who ranked 17th on this year’s list in having earned more than $50 million since last June.

Alvarez–who earned more than $40 million for last September’s rematch win over Gennadiy Golovkin (#95, $25.5 million total earnings)—has now landed on the list in each of the past five years, improving significantly in ranking and earnings from his placement one year ago.

The young superstar more than doubled his earnings of $44.5 million from June 2017-June 2018, which placed him 15th on the 2018 list which was topped by Floyd Mayweather, who amassed $285 million over that same period. The bulk of it stemmed from his Aug. 2017 wipeout of Conor McGregor who ranked 4th last year.

Also enjoying a spike in pay and ranking is Anthony Joshua. Despite having suffered a crushing 7th round knockout to Andy Ruiz to lose his unbeaten record and slew of heavyweight titles earlier this month, the Brit still raked in $55 million overall, landing 13th on this year’s list after having placed 25th one year ago.

Joshua (22-1, 21KOs)—who ranked among the Top 100 for the fourth consecutive year—pulled in $10 million from more than a dozen sponsors. His total far exceeds the combined amount of the other four boxers on this year’s list.

On the opposite end of the endorsement scale is Joshua’s longtime divisional rival, Deontay Wilder. The still unbeaten heavyweight titiist made his Forbes Top 100 debut, landing at number 56 with his total earnings of $30.5 million.

Nearly all of it has come on fight night, coming from his 12-round draw with England’s Tyson Fury last December and a one-round blowout of Dominic Breazeale this past May. His $500,000 in sponsorship leaves the heavyweight as just one of 19 athletes among the Top 100 to only make that amount or less through endorsements.

It also means that Wilder ranks much higher among base salary earners, placing 32nd when sorted out that way.

Returning to the Forbes list is punching politician Manny Pacquiao. The eight-division titlist—who twice placed number two on the list, just behind Mayweather in both years—raked in $26 million between wins over Lucas Matthysse last July and Adrien Broner this past January, landing at number 92 on this year’s list, three spots ahead of Golovkin, whose earnings from his June 8 win over Steve Rolls came just outside the June 1 deadline.


#4     Canelo Alvarez        $94 M          $92 M          $2 M                     Boxing

#13    Anthony Joshua       $55 M          $45 M          $10 M                   Boxing

#56    Deontay Wilder        $30.5 M        $30 M          $500 K                   Boxing

#92    Manny Pacquiao       $26 M          $24 M          $2 M                     Boxing

#95    Gennady Golovkin    $25.5 M        $23 M          $2.5 M                   Boxing

Jake Donovan is a senior writer for Twitter: @JakeNDaBox

User Comments and Feedback
Comment by Crying Brandon on 06-14-2019

Lionel Messi & Canelo definitely are the current active GOATS of their sport!

Comment by The D3vil on 06-13-2019

[QUOTE=SteveM;19825711]5 no? My impression is that it's been that way for 20 years or more. Meaning boxing is neither growing nor fading compared to how it was before. I do think there's many more boxers making 6/7 figure dollars per…

Comment by u122564 on 06-13-2019

[QUOTE=The D3vil;19825578]Not really. There's only 4 boxers out of 100 athletes on the list. That's scary for boxing, because what it says is that boxing is top-heavy, where a few guys make all the money, while everyone else is struggling…

Comment by BoxingSensei on 06-12-2019

IRS loves this figures :bounce:

Comment by BreWall on 06-12-2019

Tabloid trash masquerading as legit news.

Top Headlines
Jake Paul Under Heavy Fire Over Taping Content at Looting Site Haye: Usyk-Chisora Not Looking Likely For A While; Need Crowd For That Fight Tyson Fury Aims To Break Bank With Richest Deal In Boxing History Pascal: If Canelo Wants To Claim A Second Title At 175, I'm Right Here Joshua: I Got Beaten To A Pulp; But I Believe I’ll Go Down As This Generation’s Great Porter: I Guarantee A Rematch With Spence Would Be Much Better Fight Linares: Lomachenko Still Best At Lightweight; Don't Think Lopez Can Beat Him Golden Boy Prez: Our Intention Is To Return July 4, Fans Miss The Sport Boxing's Told You So Tales Guido Vianello Aims To Be The Next Italian Great at Heavyweight Fury: I've Spoken Plenty With Dana White, But I Don't Need To Fight UFC Guys Haye Supports Mike Tyson Return, But Urges Him To Stay Away From Younger Fighters Sergio Martinez: Ring Return is Not To Chase Canelo, Not Looking For Him Which Active Fighters Deserve To Be Called Great? Navarrete, Greer, Andrew Moloney To Headline Top Rank's ESPN Shows In June Tureano Johnson Targets Jaime Munguia Showdown Chisora Could Make Debut in Bellator if Usyk Fight is Postponed For Too Long Jose Pedraza Training Hard For June Return in Las Vegas Joshua Doubts He'd 'Get Away' With Making Statements Like Fury Pascal: Browne, Jack, Elbiali - Everybody Wants To Have A Rematch With Me Dillian Whyte: Wilder Is Injured; WBC Should Order Fury To Fight Me Next Haney Eyes August Return; Says Surgically Repaired Shoulder Stronger Than Ever Top Rank Summer Series - Venue, More Details Revealed Fury Expects WBC To Allow Joshua Fight Before Making Mandated Defense Against Whyte Billy Joe Saunders: I Would Love To Fight Canelo In An Empty Arena Daily Bread Mailbag: Canelo-Golovkin, Hagler, ATG List, More Andrew Moloney Very Pumped For American Debut on Top Rank Card Ricky Burns: I Know I Have Got a Year or Two Left of My Career WBC Prez Explains His "100% Support" For Mike Tyson's Ring Return Anthony Joshua: Tyson Fury is On My Hit List - I Want His Belt! Abner Mares Targets Joseph Diaz, Ryan Garcia: They Know I Bring a Good Name Gilberto Ramirez Eyes July 25 Return, Says Bivol More Dangerous Than Beterbiev Nevada Commission Rolls Out Testing Protocol For Closed Doors Events Roman Gonzalez vs. Andrew Moloney Should Be Next, Says WBA Prez Tyson Fury on Joshua: I’ll Knock Him Out in Two To Three Rounds Fury is Top Paid Combat Sports Star on Forbes 2020 'Highest Paid Athletes' List Chris Jericho Aims To Expand The Mike Tyson Storyline, Box Him Thurman: Give Me Four Years, I Can Make Jameis Winston A Contender Mike Tyson Offered $1.1 Million For Peter McNeeley Rematch Froch Reacts To Groves: Referee Did Him a Massive Favor in First Fight
Latest Forum Threads