Golden Boy Promotions CEO Oscar De La Hoya is shaking his head over last Saturday's fight between Saul 'Canelo' Alvarez and Dmitry Bivol.

Canelo, who is currently the undisputed world champion at super middleweight, jumped up to 175-pounds and was outboxed over twelve rounds by Bivol, who retained his WBA world title with a dominant unanimous decision.

De La Hoya's company promoted Canelo for over a decade, but the two sides had a bad falling out and eventually parted ways in 2020 after a brief legal battle.

Since becoming a free agent, Canelo has worked with promoter Eddie Hearn of Matchroom for several of his recent fights.

Recently, Canelo signed a three-fight agreement with Hearn and Matchroom. As first reported, Canelo and his handlers passed on a two-fight deal with Premier Boxing Champions, which included a fight with Jermall Charlo and then the second bout would be against David Benavidez at 168 or Errol Spence at a catch-weight.

The first bout of the Matchroom deal was last weekend's contest with Bivol. Canelo was then scheduled to defend his undisputed crown at 168 against Gennadiy Golovkin, in the month of September.

De La Hoya saw absolutely no reason for Canelo to move up in weight and face an undefeated boxer like Bivol, because the Russian fighter is unknown and possesses a very difficult boxing style.

"The fact that the promoter of this event pushed Bivol on Canelo, it was the dumbest move in boxing history … it’s not knowing boxing.  It was the stupidest move … whoever allowed Canelo to fight Bivol. I would’ve never allowed Canelo to fight Bivol," De La Hoya said to Lance Pugmire of USA Today.

"Look exactly at what happened. Canelo’s on the top of the world. He’s the king. Why fight a guy that if Canelo fights 10 times, he loses 10 times? And he has nothing to gain. Nothing to win. Nobody knew Bivol. 

"It’s [the promoter’s] job to guide a fighter’s career. It’s your job to know what’s the best move, to see what the biggest and best fight for his career is. This was a terrible fight for Canelo’s career. Styles make fights. Bivol’s a great fighter. And nobody knew who Bivol was before this fight. People were not even thinking of Bivol."

While Canelo has discussed the possibility of facing Bivol in a rematch, De La Hoya believes the next step should be the trilogy with Golovkin.

"We obviously promoted Canelo and were successful. The next move, if I were his promoter, is to go back to 168 where you’re the champion, have GGG move up to 168, knock him out and be on top of the world again," De La Hoya said.