Golden Boy Promotions CEO Oscar De La Hoya is getting geared up for his company's next event.
But Golden Boy's upcoming card is not connected to the world of boxing.
De La Hoya is staging the first Golden Boy MMA pay-per-view event, with UFC legends and Hall of Famers Chuck Liddell and Tito Ortiz colliding for a third time on November 24, from The Forum in Inglewood, California.
Liddell won their two previous meetings.
Not everyone agrees with the staging of this fight.
Liddell is 48 and inactive since 2010. He walked away after losing five of his last six fights - including three by knockout at the very end.
Ortiz is 43-years-old, inactive since January 2017, and fought only twice since November of 2014.
“The message I want to send here is Chuck Liddell and Tito Ortiz, this trilogy with this fight taking place, they’re gonna make the most money they’ve ever made in their entire careers,” De La Hoya said to MMA Fighting. “It’s incredible. I’m actually mind blown by that, because i would have thought with Tito Ortiz and Chuck Liddell — with two names like that — they would have made a lot more money in their careers.”
“Tito Ortiz looks in phenomenal shape and Chuck Liddell, I call him ‘Chucky’ because he just keeps on coming. This guy is just in incredible, incredible shape. I think that price point is perfect. People are responding very well. The indications are that it’s gonna do some great, great numbers.”
There is a lot of concern regarding the health of Liddell.
De La Hoya, at 45, is three years younger than the MMA veteran. He says Liddell has passed all the necessary medical tests that were handled by the California State Athletic Commission.
De La Hoya shakes his head at the many critics who are focusing on the age of Liddell.
The Golden Boy has been retired since 2008 - and strongly believes that age is nothing but a number.
“Right now, if I train a couple months, three months, I can go 10 rounds,” De La Hoya said. “I can go in there with the best. That would be no problem, but I would have to be disciplined and dedicated and just focused on it 1000 percent and it would be no problem. Why limit yourself to age?”