UFC President Dana White is good friends with five division world champion Floyd Mayweather, but he wasn't a big fan of the boxer's pay-per-view scrap on Sunday in Miami, with Youtube star Logan Paul.
Mayweather, 44-years-old, returned to the ring to face Paul in an eight round exhibition fight.
The bout went the full eight round distance - which many did not expect it would.
Pursuant to the exhibition rules, there was no official winner announced.
While White is a fan of Mayweather, he is far from a fan of Logan Paul and his younger brother, Jake Paul.
Sunday's contest did not make White a bigger fan of the exhibition bout concept.
“That wasn’t a f------ boxing match. Like I said before, there’s always going to be a market for that kind of stuff. There’s always going to be people that are willing to put down $50 to watch that kind of stuff. That’s so far away [from what we do]," White told UFC Arabia.
“Think about this — imagine if Kim Kardashian wanted to fight Amanda Nunes. How big do you think that fight would be? It would be huge. It would be the biggest [event] but give me a f------ break.
Mayweather vs. Paul did a lot of business on pay-per-view - as the respective fans for both men were hoping for a knockout ending.
The knockout never came, and there was a lot of holding in the final few rounds when Paul's gas tank was running on empty.
“It’s exactly what boxing has always been. You create this energy around a fight where you’re like ‘oh this [is exciting]’ and then you watch it and then you turn the TV off and go ‘I just wasted another evening, I should have went out and did something else.’ I don’t ever want people feeling like that when they turn the TV off watching some of our fights," White said.
“You’re going to have the fans, you’ll have a card one night and they’ll be like ‘this card, blah, blah, blah.’ Then you watch the card and the card is unbelievable. You get at least two, three or four great fights that probably didn’t expect. Then when you turn the TV off, you’re glad you watched it. That’s the product that I sell. That’s what I’m into.
“I’m not trying to sh!t on these other guys. Listen, if you’ve got people that are stupid enough to spend that kind of money, you deserve to take those dummies’ money. They deserve it. The guys who went out and fought and got you to pay $50, they deserve your money. You’re stupid.”