By Cliff Rold
Former World champions who sell tickets in a major media market usually have options. Not all former World champions have been as TV unfriendly as former Welterweight king, and current IBF 154 lb. titlist, Cory Spinks (36-4, 11 KO). It’s not that all have his fights have been boring for the average fan to watch; it’s that too many of them have.
That may explain why, for the second time in his last three bouts, Spinks will be competing off of U.S. television. Unlike his early 2007 mandatory against Rodney Jones, this one will have the benefit of being available to curious eyes online at www.donkingtv.com on Thursday night (8 PM EST/5 PM PST). His opponent, well worn veteran Verno Phillips (41-10-1, 21 KO), isn’t much more likely than Jones to pull the upset, but he comes forward and should make for a more interesting contest.
For Spinks, the benefit to this bout is that, with a win, he doesn’t fall backwards. The problem is that he doesn’t move up the food chain either. A fighter with only one clear loss on his record (against Zab Judah in their 2005 rematch), Spinks is the ultimate example of the power of the market. He’s a good fighter, but not one the most fans want to see. That doesn’t make the fans wrong; they pay to be entertained after all. So the Phillips fight is another lateral move in a mystifyingly lateral division.
Jr. Middleweight is at low ebb right now. There’s no way around it. The division directly below, Welterweight, is Boxing’s hottest field. The division directly above, Middleweight, has a popular young champion in Kelly Pavlik and a shallow but entertaining field of contenders. Stuck in the middle, Jr. Middleweight has some established names but there’s little hue or cry to see any of them against each other.
Spinks most notable fellow titlist, Vernon Forrest (40-2, 29 KO, WBC), is another former World Welterweight champion. Forrest is slated for a title defense this summer against Contender Season One winner Sergio Mora is a bout that could be titled “Somebody Was Going to Cash In…Why Not Me?” A follow-up fight with Spinks would take the division a huge step in the direction of a true World champion. Would anyone pay to see them fight? I’ve yet to hear anyone even ask to see them fight.
And this stream of conscience is not to be taken as an endorsement that I’d cancel other plans to see it either.
Of course, technically also in the division is the sports most established star, Oscar De La Hoya and Oscar doesn’t have many Jr. Middles in his plans. He’s got May lined up with former Jr. Lightweight titlist Stevie Forbes and his sixth loss likely set up with Welterweight champion Floyd Mayweather. He’s not an option for anyone actually fighting 154 lb. challenges right now.
Joachim Alcine (WBA)? Sergei Dzinziruk (WBO)? These other titlists don’t turn turnstiles at the moment in the U.S. either.
So without a built in T.V. audience, and without notable opponents in his weight class, what’s a fighter like Spinks to do? The simple answer is keep winning, keep making lateral moves. It’s a living and it’s the only chance he has to pick up another sizable payday again somewhere down the road. Given the tickets he moves in St. Louis and the paychecks those can provide, there are worse fates.
For a look at the value of Spinks-Phillips as an event, click here: http://www.maxboxing.com/News/Rold032608.asp
Cliff Rold is a member of the Ring Magazine Ratings Advisory Panel and the Boxing Writers Association of America. He can be reached at roldboxing@hotmail.com