I’m wondering, in the age of social media, if large companies are even needed to promote a fight. What does, say, Bob Arum provide a fighter that a small social media consultant couldn’t? This is a sincere question, I do not know the fight industry. It just seems odd that they appear to promote fights today the same way that they did in the 1960s 1970s.
Floyd and Oscar didnt start their promotional companies until well AFTER Arum had developed them into stars capable of generating enough revenue to facilitate their events. Very few fighters can make that leap. Most of the so-called "promotional companies" some of todays fighters have are nothing more than a vanity banner hanging on the light grid. They will never stage a single event under their own company. They will never sign a single fighter, nor develop any new talent. 99% of fighters need a promotional company and its matchmaker to properly move them. Not to mention it takes about 200 grand to get a fighter to 20-0. Most young fighters dont have that kind of money.
So every fighter is going to have a promotional company?
Are people aware that there is a lot more that goes into promoting a fight, than just posting a picture on social media?
I think this era of social media has people perceptions completely distorted.
Fighters fight, they train. That should be their main concern.
Thank you that is a good point. I have wondered why few fighters have followed DLH/Mayweather’s path and started his own promotion company. I mean, why allow a promoter to take 30% of your purse (or something like that) if you don’t have to?
Floyd and Oscar didnt start their promotional companies until well AFTER Arum had developed them into stars capable of generating enough revenue to facilitate their events. Very few fighters can make that leap. Most of the so-called "promotional companies" some of todays fighters have are nothing more than a vanity banner hanging on the light grid. They will never stage a single event under their own company. They will never sign a single fighter, nor develop any new talent. 99% of fighters need a promotional company and its matchmaker to properly move them. Not to mention it takes about 200 grand to get a fighter to 20-0. Most young fighters dont have that kind of money.
Tevin Farmer vs Mickey Bey was absolute disaster the fight got Canceled...
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Further Proof why you do indeed need a Good Promoter or at least Manager or Advisor in this Cesspool of a sport. I feel bad for Bey and Farmer, hopefully somebody throw these guys a decent Payday and put them on the Undercard of a fight that is coming up over the next few months let these guys get a respectable Payday.
Unless you have your own social media following with over 1million followers, you need a promoter. You can't do it any other way to get out there. I know it sucks because promoters usually get in the way of the best fights but it is what it is. Boxing has its politics and you can't get around that.
I have just looked over this thread again.
I think the thread starter answered their own question, in their own first post.
The media consultant or whoever is just going to take on the roll of the promoter.
That is all that will happen.
Making fights on the street, is different to making fights in the media and business world.
It is not just about, posting a picture on social media and chatting crap.
And going back to what I said, at any given time. Their are only a small percentage of fighters who could if they really wanted to promote themselves.
Alvarez, Joshua, Fury. Still they will be employing, goodness knows how many managers and team members to do this.
Joshua has a whole team behind him.
They're more like networking and event coordination agencies than "promoters" these days.
That’s a good point. Perhaps the main service they provide the fighter is logistics. TV, venue, contracts, etc. It seems like a lot for 30% or so of the purse, but I guess a fighter can only worry about so much.
The better question is: Are the corrupt belt orgs at all necessary?
These crooks do nothing physically or anything else, like invest in boxers like some promoters do. Think about that if you are a real boxing fan. Don't be sheep. You know who the Champ is in every division if you follow boxing. Try to be semi-unbiased in your rankings. Use your own eyes. Your ranking is much better than these corrupt belt orgs, ALL OF THEM. For me, most divisions have no clear Champ. Some do.
I never recognized any of these belt orgs since I started watching boxing. They sell their soul to the highest bidder and have no method or any ethics. This is the nicest things I have ever said about them.
Promoters, on the other hand, can be quite sleezy and corrupt themselves, but they are necessary for organizing the events and financing.
The corrupt belt orgs do ABSOLUTELY nothing.
Maybe not a Promoter BUT you do need that well connected "Power Broker"
like a Haymon (and many will hate this but it is true) who not only have Power and Control over Venues from and Decades and Decades of building Relationships with Wealthy and Powerful People not from just boxing but from his Concert Promoting going all the way back to like the 80's but also clearly well connected with Belt Organizations to get you up those Ranks and in Position for a Title Shot immediately
It is hard to get all this stuff on your own, VERY HARD and almost impossible. Yes you can self promote but it is so much that goes into organizing your own Event and it COST:
Licensing Fees, Insurance, Pay For Venue...it will discourage you quickly from even trying to Self Promote when you see how difficult it is. While a Arum, Haymon, Eddie, Oscar...a few phone calls and they can make fights happen and get you in a nice Venue and all you have to do is focus on fighting, show up and get paid guaranteed money
Tevin Farmer and Mickey Bey doing their own thing tonight and I wish them all the lucky in the world but how many people actually know bout this event tonight? Exactly!
Lower level boxers can use them. Plus we see what happens if you have the wrong promoter like Andrade or Reigis.
How many boxers currently active now, can promote their own fights if they really wanted to.
Alvarez, Joshua, Fury, that is about it.
Not every boxer, even if they are world champions reach this level.
Yes to an extent.
Someone still has to finance the events and keep the fighters active. This cost money and connections/contracts with venues and networks to get the performer an audience.
In my view this is bound to change sooner rather than later. De la Hoya paved a path as a fighter turned promoter and for all the flack he gets did build a successful company. He also surrounded himself with people that know the business.
I think a boxer that understands marketing in today's age and that can combine that with the business and risk side of things will do good as a promoter going forward in boxing.
Thank you that is a good point. I have wondered why few fighters have followed DLH/Mayweather’s path and started his own promotion company. I mean, why allow a promoter to take 30% of your purse (or something like that) if you don’t have to?
Yes to an extent.
Someone still has to finance the events and keep the fighters active. This cost money and connections/contracts with venues and networks to get the performer an audience.
In my view this is bound to change sooner rather than later. De la Hoya paved a path as a fighter turned promoter and for all the flack he gets did build a successful company. He also surrounded himself with people that know the business.
I think a boxer that understands marketing in today's age and that can combine that with the business and risk side of things will do good as a promoter going forward in boxing.