More important fight for boxing Canelo vs kov or Ruiz vs Joshua

Ruiz - Joshua, easily! Canelo shouldn't receive any/much criticism if he loses, he's putting himself in against a much bigger man than himself. (Except from the GGG fan bois) Joshua on the other hand is a very large contributing factor to the recent resurrection of boxing in the UK and an even larger part in re-instating the HW division to something meaningful. (Think how long wilder's been champion without making any waves or bringing any attention to the division prior to his Fury fight) A loss in this kind of fight for him, is a huge loss for boxing's overall revenue. I hope he wins for that reason alone, I love the sport and want the fighters getting as much cash and adulation as possible