I bet that no event this year will average more than 900,000 viewers for the entire boxing broadcast.
What can HBO Sports do to convince the heads of HBO to spend more money on boxing in the future?
Other shows on HBO seem to do much better in terms of ratings.
Cant see netflix doing anything live, its too hard when streaming if it goes down.
House of cards buffers halfway through who cares. Not the same with a world title fight.
Ratings don't matter thats much with paytv, plenty of shows have gone on with very low ratings.
What matters is unique subscribers, if they can spend less and people will keep paying they will do that.
If the casuals who have HBO for GOT aren't watching it's not a big deal.
Its only when those who have HBO mainly for boxing start unsubscribing that they will start doing more.
I really hope Netflix will invest in boxing. Would be my #1 wish for christmas. First of all, they will hold the rights for broadcasting, so normally I should be able to stream boxing fights from netflix from germany and dont have to watch sometimes bad, sometimes leaky streams.
Netflix has a real big budget. For 2017 they want to spend 6 billion dollar for their content. They paid 60 million dollar for Brad Pitts new movie.
So if they are interested, they could easily have a reasonable budget for boxing. How much does HBO spend nowadays? 20-30 millionen a year? thats not much for Netflix.
Netflix is getting stronger every year exponentially. Budgeting for shows and new measures is a priority. Netflix boxing will be a new thing
Are u making up Netflix boxing or is it a real thing?
Boxing doesn't cost THAT much & these streaming sites are getting bigger by the day & boxing is getting smaller by the day. HBO & Netflix are competitors today, f#ck Showtime. And the technology to do this exists now. This isn't anything crazy, futuristic or complicated. Everything is in place now & it sounds like Amazon could be showing live Tennis in the near future which seems one step closer to live boxing being picked up by one of these players in this still emerging entertainment world.
And respect on already going down from 2+ decades to several years on your time table.
But this is often how it starts. Like I said the transition is coming. You are even saying the transition is coming. Not sure why you are so confident & nah nah na na nah about me saying this could happen tomorrow or within several years & you saying it'll happen within several years to a couple decades. Its coming. We both agree. Anyone who knows anything about this stuff at all can see its coming. Thats f#cking that brother lol..
Yeah... you're not really saying much that creates any insightful points. It's obviously coming...
I'd say realistically it will happen beyond 2030... when some entity will invest digital $$$ in boxing above $100k per event. Anything less than that amount is nothing and has in fact already happened if you know the industry lol
You must be a re re. You asked what would be the first thing I'd do and I gave you the first thing I'd do.
The most important thing is they have to pull away from Canelo and start investing more in Crawford. Canelo isn't giving them the fight they want and from the looks of it he's more interested in doing circus fights. Khan, drop down to fight a nobody in Smith, jump up to 164.5 to fight Chavez Jr. HBO wants the GGG fight and Canelo won't give it to them. Nelson has to stop being Golden Boy's cuck
LOL.
I must say... thats a pretty piss poor plan. He's already doing a Crawford fight next month and will likely do another Crawford fight in the later summer.
That's all you got for solutions?
lolz
The first thing I would do is forget about Canelo fighting on regular HBO and spend that money on better fights. I'd also invest more in Crawford. He's the futrue for HBO. He sells out his hometown. He sold out the small room at MSG and he's booked for the big room his next fight. He put 7,000 people in seats in Vegas which isn't easy. But they put his unification fight on PPV. That was stupid. I'm still confused why he didn't get Indongo before Burns got him. That dude isn't demanding a million dollars. The Diaz fight is cool but HBO is paying for other guys to get belts but not for Crawford to get his belts. He's stuck at 140 becaue the best 147 fighters are with PBC and HBO won't pay them enough to fight on HBO. The Postol fight in HBO championship boxing, Diaz last year, and Indongo this year and then you put him on PPV with one of the other PBC fighters. Canelo has his built in audience but he'll never be a crossover star. Lomachenko, GGG, Kovalev will never be crossover stars. Ward will never be a crossover star. Crawford is the only one on their network with the potential to be a crossover star becasue he has the same audience as Floyd Mayweather. Nobody else on that network has that type of audience.
So basically your strategy would be to simply buy Terrence Crawford fights?
What do you mean monday morning qb? Did you not read what I said?
Before Ortiz vs. Thompson it was known that HBO didn't have any other Heavyweights to offer Ortiz. It was known before the fight he wouldn't be in a mandatory fight for any of the other heavies. Without that fight Postol/Crawford could've been on HBO championship boxing
It's also known that Canelo isn't fighting anybody worth a damn on his regular HBO fight. He fought Liam Smith on PPV ffs. If Smith is PPV imagine what opponent will be on regular HBO. That's a waste of their budget. But they held onto that money for his December fight which meant Kovalev had to got to Russia and fight on a monday night on HBO and Ward opponent was Brand because they couldn't afford anyone else. That killed momentum for the PPV and they numbers reflected that.
These are known knowns, not known unknonws.
You don't get... let's say you are Petey Nelson. What do you do from THIS moment forward?
This ain't "back in the day". Sh^t can change faster as technology improves.
I'm not saying they'll show a Top Rank fight on Netflix in 2019 & the world of TV crashes to the ground the next day. There will be moves towards that end.
And just did some random searches.
Looks like there is already a Netflix for live sports its just not in the US.
http://bgr.com/2016/08/10/netflix-for-sports-dazn-stream-nfl-nba-premier-leage-how-to-us/
Amazon is also a player & apparently they are actively looking into live sports now.
http://www.techradar.com/news/television/amazon-may-go-where-netflix-won-t-live-sports-1328347
Netflix said they wouldn't mess with live sports unless they "created" them, but with boxing & other startup or bootstrapable sports I think you could create your own little league or tournament. And honestly I don't see how it'd be all that difficult to strike up a ESPN/Top Rank sorta deal (or ESPN2/GBP sorta deal these days), but with Netflix that wouldn't have some outrageous rights fee like mainstream sports require. Lets not forget that HBO is still considered the industry leader in the business with a $20M budget. You could throw $5M-$10M at Arum or Oscar for weekly or monthly shows & they'd blow the Netflix President to have access to their 86M subscribers.
http://nypost.com/2015/12/07/netflix-is-open-to-streaming-live-sports-on-one-condition/
All speculation and no substance... like I said, we are many years away from anybody in the digital realm throwing significant dollars at boxing.
LOLing at the notion that Amazon or Netflix would throw $5 million at GBP or Top Rank just because. Literally lol
Dazn is a complimentary service to television rights. It buys OTT rights for regions that don't have digital distribution rights in place... in essence the lowest of all hanging fruit.
I don't think you have much knowledge of how complex sports rights is... not surprising though.
Possible matchups change throughout the year so what could be a good matchup today may not be a good one in a couple of months because fighters lose or other fighters emerge.
But let's take a look at some mistakes they made last year that could've been avoided.
Luis Ortiz vs. Tony Thompson
Ortiz was the only HW they had, besides Klitschko but he was waiting on Fury at the time. Ortiz wasn't in postion to fight anyone for a mandatory. And if he had been in position to fight Parker, Joshua, or Wilder, Golden Boy wasn't winning the purse bid so his next fight wouldn't have been on HBO. HBO had nobody for him to fight his next fight. He had to go to Hearn to get opponents. And they bought the Malik Scott fight.
Crawford vs. Postol should never had been on PPV. The purses for that fight weren't even outrageous. The Bradley/Rios-Lomachenko/Koasicha card had higher purses and it was on regular HBO in 2015. The Crawford-Molina card purses were similar to the Crawford-Postol purses
They screwed up the Kovalev-Ward build up. After Kovalev-Pascal II and Ward-Barrera they were on the right track. Then Kovalev had to fight in Russia on a monday night on HBO and Brand was Ward's last opponent before Kovalev. Remove that Ortiz-Thompson card and Canelo's regular HBO card and you'll have enough money to show Kovalev-Chilemba on Championship boxing and get Ward a better opponent.
And if you're going to have Canelo fight once a year on Regular HBO do it in the first quarter of the year, that way you'll know what you have left for the rest of the year instead of scrambling to get fights at the end of the year when/if his fights cancels. But I would do away with that all together.
Let's not play Monday morning QB... let's shoot from today forward.
Whats the match ups that provide value?
Nothing he can tell his bosses. He has to be smarter with allocating the budget. You still have to be able to put on quality fights with a lower budget even if that mean less fights but more quality fights. I would have no problem with that.
Canelo owes them one fight a year on regular HBO. They have to save enough money to accomodate him. Like I said, last year when his fight was cancelled, they were able to put on more shows. Canelo isn't fighting anyone worth a damn on regular HBO so in my opinion they should stop allocating money for his fight on regular HBO. Or they need to make him fight early in the year that way they won't end up in the situation they were in last year. That money has to be spent, it can't be carried over into next year. You ever work with budgets? Don't spend it and next year they'll cut it :lol1:
Why don't you provide some examples of match ups that would provide the value you state is possible...
Even with the budget they have they could do a better job of choosing fights to broadcast. Last year when Canelo got hurt they were able to put on several shows. Canelo is taking up so much of the budget they can't show other quality fights. Budget allocation, Nelson is doing a horrible job at it.
Maybe their budget is TINY this year... it looks to be crumbtastic
Netflix is one of the premier places for docs to make money & docs are a long standing lit money on fire source of investing for moviemakers. Boxing would be far from the first niche thing Netflix played around with.
This is some captain obvious sh^t. Of course you don't get Floyd vs Manny results if you show a Lemeiux vs Stevens or lesser fight. That doesn't mean there isn't money to be made. Just like how cats say "this fight isn't a PPV fight" when all anything needs to do to be a successful PPV fight is spend less money than it makes. It doesn't take big names. It merely takes a $1M budget & $1M & $1 in revenue.
So you're agreeing with me, just not agreeing with my time line it sounds like. Although my timeline is hardly definite I just think it wouldn't surprised me if it happened tomorrow while it wouldn't surprise you in 2+ decades? Thats far too long btw. I think within 2 decades the Super Bowl will be getting streamed by someone even if its on some NBC or ESPN streaming service that becomes a player in the current streaming marketplace with Netflix & Hulu. TV as we know it is dying. Its beyond arguing about.
People are already streaming boxing, illegally or of questionable legality maybe, on FB. And hell I think Showtime streamed a fight on FB a month or two ago.
Its a cute lil add on as they work to improve it & get people dipping their toes in the streaming world. Then it'll be the only game in town that matters kinda like how TV made the radio a niche device.
And the good part for you is you'll be right til your wrong in 3, 7 or 12 years from now & we both forget we had this discussion.
People are already streaming on FB... LOL. Not sure what that has to do with a sustainable business model for someone to actually pay for fights geez.
This thing ain't complex... as soon as a digital entity can create comparable revenue for a live event as TV networks can, premium sports are staying on TV. You can say TV is dying all you want... it doesn't negate the fact that it will take much time for the transition to take place.
I remember in 2007 thinking that digital outlets for boxing was imminent. Now it's 2017 and there's nothing significant in sight... maybe 2027 will be fruitful lol
You didn't really answer the question. And I don't see any driverless cars or drones either, but there coming too.
I mean think about it how many cats are buying the NFL Netflix Package if that were to come into being. Granted I don't think Netflix will be showing NFL games anytime soon, but if you don't see how you can make money from the NFL idk what else to say. But boxing is a huge clusterf#ck of everyone chasing money. FOR SURE Top Rank, GBP, PBC or someone will sign a deal to show fights here & there worst case sooner or later when Netflix or another streaming network decides to make the jump to live sports.
And ffs the UFC is streaming combat sports currently on UFC Fight Pass (minor MMA league events, ladies MMA, grappling, kickboxing, etc besides their own UFC events) as we speak. There is for sure a market for this & there is for sure boxing at all levels that would be able to make a deal with a streaming site that would prove profitable for the streaming network & the promoters/fighters.
To answer your original question...
1. Boxing outside of Mayweather has a very poor digital presence. I don't see a Netflix or anybody throwing any significant $$$ into the sport due to the perception that the market is so small.
2. If they throw low level fights on Netflix... they will get low level results meaning there is little to no incentive to continue.
I see driverless cars and drones in my area. Whether they will be utilized for whatever u feel they will be used for is based on time and perception. I don't see driverless cars taking over anytime soon but in the coming decades they will. Just like streaming sports... in decades it will happen.
Just the same as your reasoning that you don't see a "NFL Netflix" package anytime soon... I don't see boxing on Netflix, YouTube, FB anytime soon. At least for anything considered substantial game changing money which would be $100,000 per event at a minimum.
No economics in streaming for sports. It's a cute little add on but that's about it for now. The majority of $$$ is TV for sports. Easy to see...
Like I said... decades
Thats a bold stance. Why isn't there any chance streaming networks, or Netflix specifically if thats your stance, get into boxing?
Streaming networks are swiping sh^t from conventional networks as we speak. I don't see why sports or boxing specifically would be a no no. Its merely a question of when. Next year, 3 years from now or a decade away in my opinion.
Do you see any streaming networks paying any significant rights fees for sports and getting any sort of ROI?
From what I know... Yahoo's foray into the NFL was a financial bloodbath.
Not currently. But they will.
And yea maybe they do start with another sport, but my assumption is they would start with a sport more outside of mainstream sports due to long term contracts being in play for those mainstream sports. Idk that you can just offer $8B or whatever to MLB & figure sh^t out. They'd need to have a team one would think to work out the kinks & I don't see why boxing couldn't be that sport to work out the kinks since boxing is a everyone for themselves sport. I'd say they could just do a deal with Top Rank & make it a win win thing. In fact I suspect it will be something exactly like that.
No chance in hell that Netflix gets into boxing.
No chance in hell.
If you look at the rest of the sports landscape in the digital realm... it just doesn't work. It will be decades before the $$$ is there.
Imo, Netflix should get into Boxing. This way, us boxing fans can watch a fight on a Netflix app on our phone. It's the way of the future!
How would Netflix work on a live event? It doesn't do anything live they would have to start with some other sport to even see if it works before they invest into boxing.
Absolutely nothing.
HBO wants to be topshelf at everything, that's their mantra.... they're not interested in being second-rate at anything they do. They see the biggest draws in the sport going to PBC and getting bigger money, so they've thrown up their hands and said '**** it, not worth the headache.'
Even if PBC is dead in a year, the damage is done over at HBO.... boxing is on the backburner.
Biggest draws in the sport? Sorry Floyd is retired hbo has all the ppv stars.
HBO is subscription based. They often make a loss on TV shows like Deadwood and Rome but they carried on anyway because of subscribers, they don't have to justify their programs based on Nielsen ratings - that's why their slogan's always been "it's not TV. It's HBO". As long as subscribers still pay subscriptions and watch Boxing After Dark and occasionally order a PPV they don't care.
9y ago
Why would HBO ever decide to invest more $$$ in boxing next year? | BoxingScene Community