Did Kell Brook and his team/manager/promoter willingly sell his 0?

We know Tom Loeffler was in England negotiating with Matchroom to make the Chris Eubank, Jr. fight. Next thing, totally out of left field comes Kell Brook vs. Gennady Golovkin. Did Kell have any real business being in there, besides monetary? Did he sacrifice his 0 for a big payday? Did Eddie Hearn have to throw one of his marquee fighters under the bus to save face after the Eubanks strung them all along? I can’t understand why Kell didn’t remain at Welterweight and defend his title there where there’s plenty of contenders. Or just vacate and move to Light Middleweight if the weight really is an issue. During the fight Kell did have a real go and that’s what makes me wonder. Since the fight though his team have had the attitude, “this stuff happens when you jump two weights against a killer...”. Kinda like, “Oh well…” like they half expected it to go the way it did. Has Kell Brook’s stock risen as a result? I feel that the fighters interests were skewed in this instance. Kell Brook's reputation as an undefeated fighter was no longer of the most interest to his team and promoter. I find that to be pretty saddening really. Same goes for Kell Brook, you've got to have that self-preservation and the self respect not to just bow down when the money signs start flashing. I have lost respect for all involved. This isn't even in question. Dude had a tough mandatory coming up and they sold his virginity to the highest bidder, everyone screamed mismatch bar GGG fan boys and blow hard Brits. These guys will still tell you it was competitive.

Brook thought his power would effect GGG more, and I also think he thought he could outbox him. So yeah he thought he could win. With the built in excuse that he was too small if he lost. If he beats Spence, all will be forgive, except for the haters who will claim PED use or dodgy judges or whatever.

Of course he did.

Exactly. Brook is damaged goods now probably forever and people think he exposed flaws in Golovkin. It's ridiculous. I don't know what people expect from Golovkin. Do they expect him to never be hit? Of course he is going to get hit it's a boxing match.

Honestly, I think he made a calculated decision. Of course he's a fighter, he thinks he sees something, he has the heart of a lion, he's going to get in there and fight to prove his the best. But I'm sure his management team was thinking, if he wins, great, he just dethroned the middleweight king. If he loses? No big deal - he jumped up two weight classes to face a guy who *some* people argue is the best in the world, can't be faulted for that lose. Unfortunately, I think the fight DID harm his reputation a bit more than they were anticipating. And not because his lose was so terrible, it wasn't, but rather because I think GGG was at the time looked like he was on the verge of becoming a bonafide international mega star - but over the last few months, I think people have grown tired of the "will they/won't they" story with Canelo, and it's left everyone a little sour on him and his team. As a result, in the court of public opinion, he's stock fell slightly, and as a result, Brooks' lose looks a little worse in the eye of the beholder to some fans.

Hearn sold it yeah, he already admitted ' im losing money on kell' so he basically fed him to golovkin. He doesnt give a fuk about his fighters, only just making an extra pound in his pocket, he is an absolute Kunt of the highest order, obsessed with being infront of the camera. born with a silver spoon wanker who puts on schit cards full of 100/1 mismatches and when the midget cab driver from Nicaragua pulls off an upset, the cards are rigged anyway. Hearn: ' i fort the cards wer bit wide tonight m8s'

I think it's pretty clear Hearn 'sold' Brook's 0 to save face / the show after the Eubank's messed about. He's even on record as calling Brook and dangling the bait by letting him know Eubank vs GGG was a no-go, because Brook was already on record as saying he'd fight GGG! As for Brook, I have massive respect for him for taking the fight. Look at how some MWs are behaving when a fight against GGG is looming - they run a mile or come up with all sorts of excuses not to take the fight. Yes his stock has risen in defeat and he knew that would happen provided he could give GGG even half a fight, but let's not pretend he had nothing to lose. By that I mean look at the recent tragic events in the UK with Mike Towell, Eddy Gutknecht and Nick Blackwell (fingers crossed for the latter two).

Yeah, and as a result he got brutalized for 5 rounds, face broken, career probably shortened with an injury that will give him problems again, all of this because "GGG has so many gaping holes in his game"...

no, he would have beaten ggg if it wasnt for everything that happened

Kell didn't, he has that belief of all great fighters and believed he could win. He was performing very well too until the eye went. Eddie Hearn though, he sold Kell down the river. When the fight was announced the general reaction was clear; he's too small. Eddie threw him into a woeful situation and it could be even more problematic trying to safely get the weight back off. I think this is accurate. Without the eye problem, I think KB would be the best WW right now and a real dilemma to all WW. We have to see how that broken socket holds when he gets back in the ring. Still my favorite WW.

Kell wanted the fight because he thought he could win it, interviews he made long before the fight show this and due to his lack of big name fights at welterweight and the fact that he wanted to 1 up what khan did with canelo GGG was the obvious choice. Eddie got him this fight dunno why anyone has any problem with either.

Hearn contracted out Brook's 0. I think Brook went into the fight believing he had a shot to pull of the upset, but in the back of his mind, he also knew, that a loss to ggg wouldn't damage his career. I think both Brook and Hearn underestimated the potential long-term health implications though.

Kell didn't, he has that belief of all great fighters and believed he could win. He was performing very well too until the eye went. Eddie Hearn though, he sold Kell down the river. When the fight was announced the general reaction was clear; he's too small. Eddie threw him into a woeful situation and it could be even more problematic trying to safely get the weight back off.