Canelo vs Cotto to be shown in Movie Theaters, Why does Top Rank never do this?

I noticed Floyd fights and Golden Boy show their mega cards in theaters but Top Rank never does. I think this is a great option for fans to see the event. http://espn.go.com/blog/dan-rafael/post/_/id/14338/notes-cotto-canelo-to-be-show-in-movie-theaters Notes: Cotto-Canelo to be shown in movie theaters 1h Miguel Cotto's middleweight championship defense against Canelo Alvarez on Nov. 21 in Las Vegas will be available in movie theaters. Dan Rafael, ESPN Senior Writer A few notes from around the boxing world: • The promotion for Miguel Cotto’s middleweight championship defense against Canelo Alvarez on Nov. 21 (HBO PPV) at Mandalay Bay in Las Vegas is heating up. Golden Boy and Roc Nation Sports announced that Monday that the fight will be available in movie theaters around the country, thanks to a deal with Fathom Events. Theater goers will see the same presentation as those watching on pay-per-view. Advance tickets can be purchased online at www.FathomEvents.com or at participating theater box offices. For a list of theater locations go the Fathom Events event page here. Also, HBO announced a two-part “24/7” series following the build up to the bout. “24/7 Cotto/Canelo” will debut on HBO on Nov. 7 at approximately 11:45 p.m. ET/PT (immediately following the live Timothy Bradley Jr.-Brandon Rios fight). The second episode debuts Nov. 19 at 11 p.m. ET/PT. Cotto will be appearing in his fifth “24/7” series. It will be Alvarez’s first series.