Why Rigondeaux and Lomachenko are both shooting themselves in the foot.

These guys are incredible amateur background, they turn pro and one tries to get a title in his 2nd fight, fails but does it in his 3rd. The other becomes champs (or something like that) in his 7th, and becomes the best of the division in only his 12th fight. But are they both shooting themselves in the foot by taking this rout as oppose to the rout of Golovkin, Verdejo, Santa Cruz and any other 15 or so fighters who are becoming stars off of fighting 20 or 25 complete bums before facing some real opposition? Way too much risk early, but for very little reward. Its hard to sell a guy like Lomachenko who's 2-1 instead of 10-0 with 10KO's. Hard to sell a guy like Rigondeaux who's 14-0 when general public is not going to break down those 14 fights and conclude he is by far the best in the division. These guys have a different mentally and I think are paying for it. They want to fight the best as oppose to creating a brand and an impressive knockout reel to sell to networks. Can you actually name any fighter in boxing today or recent times who became a superstar without first beating 20 or so bums?