Bob Arum's Deal with CBS

Arum, however, has been enamored with the possibility of CBS' involvement in the bout because of its massive reach. According to sources, part of the deal will include CBS promoting the fight by running commercial spots advertising the pay-per-view during prime time programming. Also in the works is a series of preview shows that would run on CBS, or possibly Showtime, which would be similar to HBO's hit reality series "24/7," which it uses to stoke interest with weekly episodes during the month leading up to major pay-per-view fights. Pacquiao and Mosley have both had fights featured on "24/7." Perhaps it's only a coincidence, but Arum recently struck a deal with Showtime to handle the production and distribution of the March 12 pay-per-view fight he is promoting between junior middleweight titlist Miguel Cotto and former titleholder Ricardo Mayorga. Arum turned to Showtime to get involved with Cotto-Mayorga because he is angry at HBO for turning down a live network fight between Cotto, long a network staple, and 2004 U.S. Olympian Vanes Martirosyan, especially because Cotto's fight against Yuri Foreman last summer generated the network's highest boxing rating of the year. At one time, Showtime was a major player in the pay-per-view boxing business. It produced and distributed several cards headlined by Mike Tyson and Julio Cesar Chavez. For many years, it held the record for the best-selling pay-per-view, nearly 2 million for the Evander Holyfield-Tyson ear bite rematch in 1997. However, Showtime has drastically cut back in recent years, doing only the occasional pay-per-view. http://sports.espn.go.com/sports/boxing/news/story?id=6046384