the ppv provider normally takes a set number of buys not a percentage of the gross.
they are not in the business of taking risks, they are in the business of making money. taking risks is the promoters job.
Which is what haters don't understand when the topic of PPV sales come up. The guys who sell the most PPV's are the ones who actually fund the sport. What do you think allows you to get "free" WCB broadcasts?
Can you correlate the PPV sales to the free WCB? I don't understand this. Should we thank pac,may,dlh, tyson,holyfield for the free WCB?