Why No RJJ B hop 24/7?

If the execs at HBO had any brains they would see that this would be the most entertaining, funniest 2 total hours in TV History. Not too mention, this fight could really use some promotion considering no one really wants to see them fight, It will probably only get about 300'000 PPV buys if it's lucky. With a 24/7 tho, and the word of mouth that would follow with the antics and trash talk, that number could close to double. It's a tragedy we won't get to watch a good hype up program for this, the 2 biggest characters in boxing. Floyd shane 24/7 will be good but this one would be far more entertaining. thoughts?