Looks like UFC 101 did 1 million buys according to Dave Meltzer. Thats the second straight UFC PPV to do 1 million or more buys with July's 1.72 million buys for UFC 100 being their record. Its also the 3rd UFC PPV to do 1 million or more buys in less than a year. And the 5th UFC PPV to do 800,000 or more buys in less than a year. Right now UFC's on course to shatter the record for buys and revenue in a single year for either Boxing, wrestling, or MMA, a record the UFC set last year.
This doesn't look good for Floyd and his fight on Sept. 19, UFC's averaging over 600,000 buys a PPV this year and I don't know if Floyd/JMM can reach that level. The other problem Floyd/JMM will have is that most likely the majority of sports bars and restaurants that show PPV's will most likely choose the UFC over Floyd/JMM because of the UFC's PPV's being cheaper and consistently bring in more customers to these establishments. So by going head to head with the UFC they almost assuredly lost ton of money from closed circuit that they would have received if they choose an open date with out competition.
The PPV business it self though doesn't seem to be doing great except for the UFC. WWE PPV's continue to slide and now are doing about 100,000 - 200,000 buys on average domestically, some of their latest PPV's have been the worst selling PPV's they've had in over a decade. Even wrestlemania this year was down and their second biggest show Summerslam most likely won't even reach 400,000 buys. In the late 90's/early 00's wrestling PPV's led by WWE and to a lesser extent WCW and ECW ruled PPV, they brought in more revenue than boxing and at that time UFC PPV's were a non-factor only because its only outlet was Direct TV. But that changed in 2001 when WCW was bought out and ECW went out of business, WWE was the sole survivor but even with their competitors out the way they were not able to attract the former WCW and ECW fans to their product. WWE's PPV's a have been on a down ward slide for years now and to make up for the lost revenue from getting much lower buyrates they have increased the number of PPV's from 12 a year to 14 a year. This is further exasperating the over saturation of WWE PPV's in the market and leading to lower buyrates. Other wrestling companies that have done PPV's lately such as TNA, Ring of Honor, and Dragon gate get minuscule numbers, but they were never a big PPV draw to begin with. Even with pro wrestling's history as a PPV draw, this downward trend is leading to questions about the future viability of wrestling PPV's.
I believe HBO on the other hand has identified the saturation problem and rightfully limited the number of PPV fights. This is a good idea as it gives the consumers wallets a break and adds to he special atmosphere that a PPV should have. HBO can no longer expect consumers to pay 50$ a pop for a fight that most likely isn't PPV caliber. Even hyping a bad match up with their 24/7 program isn't enough these days as seen by Jones/Calzaghe fight in 2008 that disappointed with only 225,000 buys after weeks of build up on the 24/7 program. Although HBO is on the right track they have yet to address the other major problems such as the PPV prices, lack of a quality under card, and marque matches not being made at the right time. With fewer PPV's produced by HBO this year many fans were also expecting more high caliber matches on HBO but that hasn't really panned out, other than Clottley Vs Cotto there hasn't been a fight on HBO with two high caliber name opponents. If HBO wants higher ratings and bigger PPV buys they will have to create a buzz, to do so they will have to give the fans higher quality fights on HBO.
UFC is a fad. Itll pass like their sub-par fighters.
It's been around 20+ years.
That's some fad.
exactly one day you hear 100 did 1.2 then 1.4 and now 1.7 hahaha you gotta be kidding me
Soooo....you don't count the replays?
Do you know approximately how many PPV's they put on a year?
Who ? The UFC ?
Yes, they usually have on average one a month. Your point?
Boxing has just as many, if not more PPV events in the same amount of time.
I am of the opinion that the UFC greatly inflates all their numbers in the press releases. The shows in Vegas are pretty much comped houses and I believe the PPV numbers are inflated. Dana White has done a tremendous job creating a hype machine that people want to be part of. I am not saying UFC is not popular, I am just saying that people do not spend nearly the money on it that Mr. White would like everyone to believe he does.
I still believe when boxing matches it's best on a PPV that UFC is still in 2nd place in site fees, PPV dollars and live gate dollars.
You're 100% wrong. I worked in the cable industry and have access to what people order....believe me UFC is big, its not bullshit numbers. Its a fact that UFC cards on average are killing boxing PPVs in numbers. A fact
I don't know why you think its all bullshit....the link earlier even confirmed it from the retail end with Joe Hand Promotions who handle PPV orders to bars. UFC is killing boxing in that area also.
Mark my words guys...watch how big UFC will be when the news outlets cover it like boxing(right now they still dont cover it as much as boxing despite the higher demand for it)
UFC is good for boxing...its making boxing change its game.
Then why are you here.
what do you mean??? I am a fan of boxing but that doesn't mean it must be the most popular sport in the world.
thats a strange question....
Bigger MMA fan than boxing?
I love 'em both equally !
I've been a boxing fan all my life, and started watching MMA in the early 90's, but didn't really get totally into it until the Pride days.
I go to UFC fights, as well as big boxing events. Went to UFC 71 Rampage-Liddell, as well as De La Hoya - Pacquiao and Pacquiao - Hatton.
Got tickets to see Pacquiao-Cotto as well !
I'm a fight fan in general !
I wonder if they inflate their numbers, I know nobody who cares about MMA.
haha, hardcore boxing fan eh??? Always thinking that boxing is number 1 in everything :bottle:
I wonder if they inflate their numbers, I know nobody who cares about MMA.
Get out of the hole you're under then, because where I am, in a huge metropolitan area. MMA is huge.
I see kids walking around in their TapOut shirts, and lots of really young kids training at the MMA gyms.
As far as skewing the numbers, you could say the same thing for boxing, but the fact that the UFC is thriving is sort of proof enough that they are legit.
Great article Coltrane !
I love both sports, and feel like the competition is only going to make the movers and shakers in the boxing industry take notice (they already have obviously) and improve their product !
http://www.ploader.net/files/9cb17f6b5c61d02f3ac29cee0dad9a16.jpg
Last 12 Months
http://www.ploader.net/files/c31cb2fdf74c825626dc65b28e8a8d23.jpg
All Years
http://www.ploader.net/files/5cf5327dd0b71e4cb9fe553e72f105d7.jpg
09' so far.
why would they inflate their numbers when things like PPV sells go down on records?
Dana White: "We sold 2.5 million"
Record says: "UFC sold 1 mill."
...Makes no sense.
Posted on Wed, Aug. 5, 2009
Old Hand at boxing now in love with UFC
By BERNARD Fernández
Philadelphia Daily News
fernanb@phillynews.com
THERE NEVER was a burning bush moment, or a celestial voice whispering in their ears. For two very influential older converts to the church of mixed martial arts, the revelation was gradual, like the changing of the seasons. To tell the truth, it sort of sneaked up on them.
"Joe Jr. and then Joey Jones got into this before I did," Feasterville's Joe Hand Sr., the national closed-circuit distributor for boxing and UFC events, said of his introduction to mixed martial arts. "I was the last one to come aboard."
Hand formally entered boxing, that most traditional of combat sports, in 1964, as one of the original investors in Cloverlay, the consortium that backed the early portion of future heavyweight champion Joe Frazier's professional career. The former Philadelphia police officer went on to become the closed-circuit distributor of major boxing cards, first locally and then nationally, and he acknowledged being initially resistant to a new idea, a new love. But, well, things change. Sometimes it is possible to teach an old dog a new trick.
Hand, 72, still sells boxing's bigger fights to about 40 sports bars and restaurants in the Delaware Valley, and up to 3,500 nationwide and in American territories as far-flung as Guam. But, increasingly, boxing constitutes a smaller portion of his business, and UFC makes up for, and surpasses, whatever he has lost in boxing.
"Over the course of a year, we might do three big boxing matches, tops," Hand said. "UFC is running every month. And a year in advance, I know the date and site of those shows.
"When I go to sell in a bar or a restaurant, they understand they're going to get 3 hours of entertainment. Every fight is a great fight. Most boxing promoters, they'll put on a good main event. But you might not find out who's on the undercard until the last minute, and then it's usually junk. The undercard is not important to them."
Hand might have arrived late to the mixed martial arts party, with most guests in the coveted 18- to 34-year-old male demographic, but he is now having the time of his life. And he thinks UFC 101, set for Saturday night at the Wachovia Center, signifies a sea change that could cement MMA's recognition as the foremost combat sport. Although UFC, which is far and away the most dominant of the MMA promotional companies, has a presence in Europe, UFC 101 represents the Las Vegas-based company's farthest penetration east in this country.
Forty states have sanctioned MMA and, if the lobbying efforts of Marc Ratner, UFC's highly respected vice president of regulatory affairs, are successful, Massachusetts and New York will soon enter the fold.
"People ask, 'Do you think UFC will kill boxing?' " Hand said. "It already has. Boxing's dead.
"Look, the next Mayweather fight is the same night as UFC 103. Does that make any sense?
"If you own a sports bar and you can buy a UFC event for $1,000, and you know you're going to pack the place, why would you buy the Mayweather fight for $2,200 and not do as well?"
Ratner, 64, former executive director of the Nevada State Athletic Commission who left that high-visibility post to join UFC in May 2006, isn't quite as down on boxing, despite its penchant for shooting itself in the foot. Ratner loves all sports, filling in what spare time he has by being an assistant replay official for Mountain West Conference football games and shot-clock operator for Nevada-Las Vegas basketball games.
"Dana and Lorenzo love boxing as much as I do," Ratner said. "We're all big fans. I still go to as many fights as I can. They're different sports, but there's plenty of room for both. There's a misconception that Dana is out to hurt boxing. All he's ever said is that boxing's business model is skewed."
Ratner noted that, like Hand, his conversion to MMA took time.
"I had seen MMA on film, but the first card I actually saw in person was in September 2001," he said, recalling an event his office was responsible for regulating. "Tito Ortiz was in the main event.
"One of the things I remember quite vividly was that there were long lines to get into the arena at 4 p.m., for a show that wouldn't begin for hours. You never see that in boxing. I also remember that every fight was competitive and exciting."
Eight years ago, MMA still was widely considered something of a disreputable activity, having been derided in the 1990s by Arizona Sen. John McCain as "human cockfighting." White knew UFC would have to clean up that no-holds-barred, anything-goes image if the sport was to flourish, and, toward that end, he and Fertitta, a former member of the Nevada State Athletic Commission, targeted Ratner as the guy who could facilitate the transformation.
"He's meant a lot," White said of Ratner's addition to UFC. "The crazy thing about boxing is that everybody hates everybody, but Marc is maybe the most respected man I've ever met. It's very hard to find anybody who has a bad thing to say about him.
"He loves boxing and he loves mixed martial arts. He's helped build both industries. Just an amazing human being."
So what persuaded Ratner to switch churches, so to speak, or at least to move to a different pew?
"I had the best regulatory job in the world," he said of his gig with the NSAC. "Coming to UFC was one of the hardest decisions I ever made. But what intrigued me was the chance to get in on the ground floor of a new, exciting sport."
Even Ratner, though, said MMA's skyrocketing popularity surprised him.
"I can't say I saw it happening this fast," he said. "When I came over 3 years ago, I could see the excitement of the crowds, but I didn't realize how big it was going to become."
Hand can relate. He sold his first UFC closed-circuit telecast to "maybe 40 locations" in 2001, when MMA was still more of a novelty attraction than a phenomenon.
"It's shocking, how far the sport has come," Hand said. "But, then, I've been shocked all along."
i am of the opinion that the ufc greatly inflates all their numbers in the press releases. The shows in vegas are pretty much comped houses and i believe the ppv numbers are inflated. Dana white has done a tremendous job creating a hype machine that people want to be part of. I am not saying ufc is not popular, i am just saying that people do not spend nearly the money on it that mr. White would like everyone to believe he does.
I still believe when boxing matches it's best on a ppv that ufc is still in 2nd place in site fees, ppv dollars and live gate dollars.
exactly one day you hear 100 did 1.2 then 1.4 and now 1.7 hahaha you gotta be kidding me
As far as boxing fans gambling more than UFC fans. The proof is in the site fee the casinos pay to boxing versus UFC.
That's what you deem as proof?
The only thing that is proof of is that boxing promoters can't negotiate site fees for shit.
You can compare UFC/Boxing in several ways.
PPV buys-edge goes to UFC
Fight gates-Edge slightly to boxing because it still has the ability to do bigger gates for mega fights. But on average still does less gate than the average UFC show.
Merchandising-UFC undisputed video game is outselling Fight Night pretty badly so UFC has the edge. But other than that boxing really does little merchandising like the UFC with its shirts, DVD's, toys, etc.
Fighter purses-Boxing has the edge, though UFC is improving, but boxing's still ahead.
Ratings-Is a wash because the best boxing's on HBO where only about 30 million Americans homes have access, and the UFC is on ****e TV with 98 million available homes.
As far as boxing fans gambling more than UFC fans. The proof is in the site fee the casinos pay to boxing versus UFC.
But you're still looking at it wrong. Even with your logic, the UFC fans STILL make more of the majority considering there's a handfull of Vegas UFC events opposed to Boxing where you might have 2 or 3 a year on a big scale. So being the owner of a Casino, who do you go for...the consistency or the 2-3 time a year attendees?
Plus, where's your demographic chart that would make a Boxing fan spend more at a Casino than a UFC fan? Have you thought MAYBE there's good chance that those same people go to both events? But conveniently they don't gamble when a UFC event is on? Come on...
UFC is a fad. Itll pass like their sub-par fighters.
How is a company who's shows on a highly popular Cable Network is the highest rated when televised considered a fad?
SMH...