...when he doesn't have any balls?
I keed I keed. Just a joke to catch your eye. Don't attack me with your online Ebonics and fucked up spelling. Just a joke, I didn't mean it. But in all seriousness, do you think it's a sign of Poor Sportsmanship to announce his fight the day before Manny Pacquiao takes on Ricky Hatton?
From a business perspective it's probably a pretty smart idea.
from a business prospective this is the best time to announce the fight because the attention of the mainstream public will be on the Hatton/Pac fight. It would be foolish for Floyd to have it announced at some random time when no one would give a shit. The eyes of the sports world are on boxing and announcing his return when the most amount of people will hear about it is just good business sense.