Pac v hatton pay row all hype?

Does anyone else think that this Pac v Hatton pay row is nothing but a masterplan by the promoters? Think about it... Yes the fight will sell PPVs no matter what, but both hatton and pacquiao are known as nice likeable guys, this probably won't make for a tense buildup. Then pac (or his advisors) start demanding a bigger cut, and suddenly we have a bad guy, some of the posters on this forum have already turned on pacquiao. Maybe a ploy to get a little needle instead of a nicey nice buildup?