"Various sources have told Maxboxing that the recent pay-per-event featuring Joe Calzaghe and Roy Jones did under 225,000 buys, which is well below the projected half-million purchases that HBO was expecting. The network, which believed that anything that had a '24/7' attached to it was a shoe-in to do 500,000 homes, has found out that you can't put shine on a turd- no matter how well-produced it may be. The word is that this promotion did so poorly that HBO did not recover the cost of doing the '24/7', the marketing and the re-broadcast.
Of course, it would've helped to have had a promoter actually promote this event (although the Golden Boy Promotions staff was all over the place in New York working the fight in their 'consulting' role for Calzaghe). About 9,200 tickets were sold for Calzaghe-Jones, many of which were at discounted prices.
Speaking of tickets, when is a sell-out not really a sell-out? Remember all the hoopla surrounding the December 6th bout between Oscar De La Hoya and Manny Pacquiao, which had all the tickets spoken for in mere minutes? Well, folks, for all of you whose efforts proved futile in gaining entrance to that fight, you may have lucked out. Tickets are available through the secondary market, and you may pay around the original face value when it's all said and done, because the fact is that the expected demand for these tickets just isn't there."
From maxboxing. Those are horrible numbers considering the hype for it. Thoughts?
Roy Jones Jr. isnt nearly as big of a draw as people think. Hes never done very well on PPV as most other "stars". He was the A side to this and Calzaghe was the B, he didnt pull the weight. Trinidad saved him last time out.
hbo should have gotten behind joe yrs ago, and he would do much better numbers. he's very likable to many, but you can have just a few fights on tv, and expect people to get behind him enough to spend money. hbo, and calzaghe screwed up by waiting to long, and they lost a ton of huge money over the yrs for each other imo.
This is just very bad news. I hope that this convinces the broadcasters the need for building up new stars has to come now and that it has to come on free yank TV.
hopefully they continue to do shit numbers and stuff gets taken off ppv
for big fights in other countries they have 2 million people + watching fights on free tv
Well Setanta didn't run it as a PPV. Maybe that resulted in less buys?
They must have known Setanta wasn't going to do it as a PPV, so the projected numbers most likely was for the States only.
what a surprise! bum diddler calzaghe fails again. this guy will never make it. he gets the poorest ratings each time out.
Only in US, and only because he wins. Why don't HBO sell fights for 10$ on streaming on the INTERNET, then the hole world would pay to see there fights, and some excellent fights could be made.
Paying 50 dollars to watch a fight on t.v when everyone is trying to save money because of the financial crisis, is not a reasonable price.
it should be 29.99 not 49.99
All I can say is, I would of bought it on ppv had it been cheaper. Would they have gotten over 500k buyers? I dunno. Its a risk they have to take next time.
The pricing was bad but I still expected it to do better than this.
What the Calzaghe/B-hop fight on PPV over there??? if so what was the PPV numbers??
Calzaghe-Hopkins wasn't on HBO PPV.
Not surprised. Nobody here in America cares about Calzaghe and lets face it Roy Jones Jr has been done for a while both as a fighter and as being a huge star that everyone wants to see. honestly as big a boxing fan as i am i had absolutely no interest in this fight...
Trinidad/Jones did 500K +. You had 2 bonafied boxing stars in that card in Trinidad and Jones.
Calzaghe/Jones did 250K - . You had one bonafied Boxing star in that card in Jones.
Calzaghe is just not big a name enough in America.
17y ago
Jones-Calzaghe Reportedly Does Under 250k | BoxingScene Community