Everlast Hydrolast Lockdown Professional Boxing Boot

Interesting article... Pavlik and Taylor Using Boxing Boots With Michelin Tire Sole Technology Everlast Worldwide, Inc. is proud to announce Kelly Pavlik and Jermain Taylor will be wearing the new Everlast Hydrolast Lockdown High Professional Boxing Boot featuring Michelin tire sole technology on Saturday, February 16th during a highly anticipated rematch between the two renowned fighters. The fight will take place at the MGM Grand Hotel in Las Vegas . The new Everlast professional boxing footwear incorporates design elements from the Michelin® HydroEdge tire through an exclusive partnership with Everlast and Michelin. The outsole of the shoes feature a high-tech Michelin rubber compound combined with Hydrolast technology specifically tailored to channel liquid away from the shoe, therefore withstanding excess water, sweat and other substances on training and competition surfaces. The new technology allows professional boxers to have more confidence in their footwear with optimum traction, strength and durability. In addition to the Michelin technology, the Hydrolast boot features exceptional shock absorption and cushioning, lush breathable panels and lightweight synthetic leather and mesh upper for support and durability. The new boot will be available in stores and through online distributors nationwide this spring. “The Everlast Hydrolast footwear was engineered and meticulously designed in partnership with Michelin tires to continue to bring our boxers the highest quality equipment for training and competition,” said Senior Vice President of Marketing Adam Geisler. During their first meeting, the underdog Pavlik was knocked down early in the fight, but regained his composure to KO Taylor in the 7th round, capturing the middleweight title. The world will see their heavily anticipated rematch this Saturday the 16th on HBO PPV. About Everlast Worldwide, Inc. Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand—Strength, Dedication, Individuality and Authenticity — to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle.