They say it'll be the biggest boxing fight in years. Hundreds of millions of dollars to be made by the fighters, promoters, in money pumping through endorsements and gate/ ppv sales. That it will bring the sport back into the mainstream. Will it, though?
Most of my friends who don't watch boxing- who I haven't told about the fight still know nothing about it. We're talking age range 19-26. Males. Isn't that a real target audience? They haven't heard anything about it and only know DLH through name recognition.
Further, I did a little random sampling and went into a half dozen non-sport related chat rooms and asked around if anyone knew what it was. Only 1/3 of the rooms had anyone who knew what it was. That it was a boxing match...but they didn't know much more than that.
It seems that only slightly more people than normal are hearing about this fight. People who don't care about boxing still don't care about it though- unlike some of the old Tyson fights, etc.
So...is it all a lie? Will this fight really bring boxing back to the mainstream? Is DLH-Mayweathr going to bring back the casual fan? Doesn't seem like it...
They say it'll be the biggest boxing fight in years. Hundreds of millions of dollars to be made by the fighters, promoters, in money pumping through endorsements and gate/ ppv sales. That it will bring the sport back into the mainstream. Will it, though?
Most of my friends who don't watch boxing- who I haven't told about the fight still know nothing about it. We're talking age range 19-26. Males. Isn't that a real target audience? They haven't heard anything about it and only know DLH through name recognition.
Further, I did a little random sampling and went into a half dozen non-sport related chat rooms and asked around if anyone knew what it was. Only 1/3 of the rooms had anyone who knew what it was. That it was a boxing match...but they didn't know much more than that.
It seems that only slightly more people than normal are hearing about this fight. People who don't care about boxing still don't care about it though- unlike some of the old Tyson fights, etc.
So...is it all a lie? Will this fight really bring boxing back to the mainstream? Is DLH-Mayweathr going to bring back the casual fan? Doesn't seem like it...
This is something that you've experienced. It doesn't mean that it's widespread.
No international fight outside the heavyweight division can make a big splash in the UK unless it features a British fighter.
Even Jones Jnr wasn't a big draw in the UK until he went up to fight Ruiz. In the mainstream, the heavyweight division is what matters unless a domestic fighter is tearing a lower weight up aka Hatton, Calzaghe, Hamed did.
In the UK our broadcaster is selling the fight mainly as the WBC title fight, with a bit about de la hoya being a legend and floyd being thought of as possibly the best fighter in the sport. But its not being branded in the same way that it is talked about on here.
I think I know what he's saying. We don't have any giant household names in boxing that produce hype and all around media coverage like Tyson, Ali, etc... DLH is probably the only boxer out now, where if you don't know shit about boxing, you still know who he is. Not to mention, DLH is possibly the only boxer out now that gets guaranteed 8 figure purses, while PBF is still at 7figure purses. (almost 8). But that will change come May 5. It has been reported that Oscar will earn at least $25 million for the fight, and Floyd will earn at least $10-12 million. Mike Tyson got a $US-21 million dollar purse in his prime, But that was expected. He was already a giant household name, weather you watched fights or not.
De La Hoya is the only household name out of the two, and the event is probably marketed more in the hispanic community. I work in the cable business, so we know about big, upcoming fights. But I haven't seen any stories or media promoting this fight. Believe it or not, alot of people don't even know about this fight, and most of the casual boxing fans that do, found out about the fight by word of mouth.
This will be a huge, profitable PPV event, just like the DLH/Hopkins which had a record breaking 1 million buys. (note, DLH made $30 million for the fight and Hopkins, who made only $300,000 in a fight just nine months before fighting DLH, got a minimum of $10 million. Biggest payday of Hopkin's career)
Yes, alot of people will buy this fight, but the majority of buys will come from the hispanic community.
It will be a mainstream event in the sense that it will have a lot of viewers and will get mainstream media coverage. Even if it gets the 1.5 million or so projected PPV buys that is still like 1/20th of the viewers that American Idol gets, so it isn't mainstream in the sense that everybody you meet is gonna know about it.
I do get what you're saying- which was why I was mentioning I had been asking people at parties. I go to college so I'm in a very broad social group when I go out. I've asked ghetto black guys, white sorority girls, potheads and jocks- and most who have heard of it know little and the rest are in the dark. I've asked many races and social groups. What I meant in referring to age was I had been informally querying across the social strata of the age range and getting little informed feedback.
yeah like i said its big,just not big everywhere like every sport.
if some1 told me whos fighting on the ufc card in the main event i wouldnt know who they were probably,if they asked me the teams playing in the stanley cup i wouldnt know neither. age group means shit.u think nerdy ralph whos 23 is going to really know who lebron james is? get what im sayin
I do get what you're saying- which was why I was mentioning I had been asking people at parties. I go to college so I'm in a very broad social group when I go out. I've asked ghetto black guys, white sorority girls, potheads and jocks- and most who have heard of it know little and the rest are in the dark. I've asked many races and social groups. What I meant in referring to age was I had been informally querying across the social strata of the age range and getting little informed feedback.
I understand that not everyone is going to have heard about it...but...I'm talking about a very target age group. I'm not only speaking of people I am close with, either. I've asked many people at parties and such recently and people only have a vague recollection of hearing of it at best- and those that know don't care nearly as much as they've led us to believe people will.
if some1 told me whos fighting on the ufc card in the main event i wouldnt know who they were probably,if they asked me the teams playing in the stanley cup i wouldnt know neither. age group means shit.u think nerdy ralph whos 23 is going to really know who lebron james is? get what im sayin
I understand that not everyone is going to have heard about it...but...I'm talking about a very target age group. I'm not only speaking of people I am close with, either. I've asked many people at parties and such recently and people only have a vague recollection of hearing of it at best- and those that know don't care nearly as much as they've led us to believe people will.
That is my point, though. I'm talking about people who never really watched boxing much whom are out of touch with the sport and know nothing. They have led us to believe that the marketing power behind this match is going to propell the sport back into the mainstream. Doesn't seem like it, though. Everyone needs to have heard of it for that to happen.
I'm just throwing it out there for conversation.
your not going to get every in this fight,hell u wont get ne1 into ne huge sporting event unless it always happens at a certain time of the year(super bowl,world series,nba final)where u from they might not really know but in another town,every could probably know,even down to the grumpy old man willard.
So u shouldnt assume cause some of your friends r alittle lost,that the fight isnt all the big,and wont put boxing in the light,mayweather made espn cover that should say enough there.
That is my point, though. I'm talking about people who never really watched boxing much whom are out of touch with the sport and know nothing. They have led us to believe that the marketing power behind this match is going to propell the sport back into the mainstream. Doesn't seem like it, though. Everyone needs to have heard of it for that to happen.
I'm just throwing it out there for conversation.
They say it'll be the biggest boxing fight in years. Hundreds of millions of dollars to be made by the fighters, promoters, in money pumping through endorsements and gate/ ppv sales. That it will bring the sport back into the mainstream. Will it, though?
Most of my friends who don't watch boxing- who I haven't told about the fight still know nothing about it. We're talking age range 19-26. Males. Isn't that a real target audience? They haven't heard anything about it and only know DLH through name recognition.
Further, I did a little random sampling and went into a half dozen non-sport related chat rooms and asked around if anyone knew what it was. Only 1/3 of the rooms had anyone who knew what it was. That it was a boxing match...but they didn't know much more than that.
It seems that only slightly more people than normal are hearing about this fight. People who don't care about boxing still don't care about it though- unlike some of the old Tyson fights, etc.
So...is it all a lie? Will this fight really bring boxing back to the mainstream? Is DLH-Mayweathr going to bring back the casual fan? Doesn't seem like it...
Well uuuuh maybe there gay?and dont watch tv? even my mom who hasnt watched a full boxing match besides the tyson years in the 80s, is going to order it,that says alot.
I dont think so the fight to first time viewers will be boring because they dont understand it. Then agian i think the people watching the 24/7 show might get drawn into it but probably be dissapointed if it's theyre first time watching a fight. O_o
19y ago
Is De la Hoya -Maywearher a lie?? | BoxingScene Community