Mexican superstar Saul 'Canelo' Alvarez is not bothered by the recent boxing events involving Youtubers like Jake Paul and his older brother Logan.
There are many boxing purists who look down on these events and view them as nothing more than a circus.
But for Canelo, these events do not necessarily affect boxing, and even serve as a bridge secure a different audience to the sport of boxing.
There is talk that Jake Paul's most recent fight, with MMA veteran Ben Askren, generated over a million buys on pay-per-view.
"The truth is that he [Jake] obviously brings another type of audience, the boxing audience is different, we bring the boxing audience. And personally, for me, another audience that may not see much boxing but wants to see Canelo, he brings that other audience... YouTubers, younger people and it's good that people get to know boxing on the other hand," said Canelo to ESPN Deportes.
Canelo will return to the ring on May 8 against Billy Joe Saunders at the Cowboys Stadium in Arlington, Texas. The WBC, WBO, WBA super middleweight titles will be at stake, with 68 thousand fans expected by some observers.
A victory would leave Canelo one belt short of being the undisputed champion, with a bout against IBF super middleweight champion Caleb Plant eyed for a date in September.
“I feel happy because we broke the presale record, I feel very good, grateful to the people and I hope they enjoy this fight. I feel happy, motivated, I am here for that, to make history and this for me is very important, it is what motivates me to continue,” added the 30-year-old from Jalisco.