By Keith Idec
The Canelo Alvarez-Gennady Golovkin rematch was a better fight than their first meeting.
That thoroughly entertaining encounter did not, however, produce more revenue from tickets sales than their first fight.
The Nevada State Athletic Commission has reported that the Alvarez-Golovkin rematch generated more than $23 million in ticket revenue. That makes it the fourth greatest-grossing fight in terms of gate receipts in Nevada boxing history.
According to the NSAC’s official report, a copy of which was obtained by BoxingScene.com, the total ticket revenue from the Alvarez-Golovkin rematch September 15 at T-Mobile Arena in Las Vegas was $23,473,500.00. That figure came from 16,732 tickets sold to a 12-round middleweight championship match Mexico’s Alvarez won by majority decision.
There were 1,451 tickets comped to the event, which was organized by Golden Boy Promotions and Golovkin’s promotional company.
While still a very successful event at the gate, ticket revenue for the Alvarez-Golovkin rematch was adversely affected by exorbitant prices. The face value of the most expensive ringside seat was $5,000 and the face value of the cheapest ticket was $300.
Their first fight produced $27,059,850.000 in ticket sales (17,318 sold) in September 2017. That bout, which resulted in a widely debated draw, ranks No. 3 among the largest-grossing gates in Nevada boxing history.
The top two largest-grossing gates in Nevada boxing history are Floyd Mayweather Jr.-Manny Pacquiao in May 2015 ($72,198,500 from 16,219 tickets sold) and Mayweather-Conor McGregor in August 2017 ($55,414,865.79 from 13,094 tickets sold).
Eric Gomez, Golden Boy Promotions’ president, announced September 12 that the Alvarez-Golovkin rematch was sold out. The announced attendance the night of the fight was 21,965, but the number of tickets reportedly sold and comped doesn’t come close to 21,965.
The combined amount of tickets sold and comped to the fight is 18,183. Media assigned to cover the Alvarez-Golovkin rematch were counted in the announced attendance, but there is a 3,782-person difference between that figure and the amount of tickets sold and comped.
The announced attendance for their first fight was 22,358. There is a 4,106-person difference between the reported attendance figure for that fight and the amount of tickets sold (17,318) and comped (934).
Keith Idec is a senior writer/columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.