Andy Ruiz Jr stunned the boxing world with his victory over Anthony Joshua and his success in the ring is set to land him a sweet bonus.
The heavyweight has made no secret of his love for a Snickers chocolate bar - he has a picture of one as his cover photo on Twitter and also used the hashtag #snickerspower in the build-up to the heavyweight fight in New York.
"It gives me energy, it gives me everything I need to do to win," Ruiz said at a press conference, with promoter Eddie Hearn joking the 29-year-old deserves an endorsement deal from the manufacturers.
Well, the unusual pre-fight snack worked a treat at Madison Square Garden, as the underdog climbed off the canvas to stop Joshua and claim the IBF, WBA, IBO and WBO titles on Saturday.
Snickers, made by American company Mars, tweeted out their congratulations to the winner in the aftermath, though they did not stop at just a few nice words on social media.
"Congrats again on the upset @Andy_destroyer1! Victory is sweet, but so is the package we are sending you," Snickers tweeted.
Quoting the original message, Ruiz wrote in reply: "Send me a dm please. Let's go snickers!!"
Ruiz - a late replacement for Jarrell Miller - was knocked down in the third round but recovered to drop Joshua four times in total, with the bout stopped in the seventh round.
The knockout ending was compared to shocker from 1990, which many regard and the biggest upset in boxing history, when Buster Douglas knocked out Mike Tyson.
Douglas gave praise to Ruiz for his win.
"I think it was a great fight, man. It was a big upset. An upset is an upset. Ruiz came to fight, Andy came to get it and he got it. Despite all the obstacles that were laying there in front of him that were against him, that he had no chance of winning, and he went out there and did the impossible," Douglas told TMZ.
"The man believed in what he was doing. He believed in himself despite all the naysayers... It's a lot of similarities there [with my win over Tyson]. I'm just happy for him, and wish him all the best. It definitely takes me back. It's like I kinda relate to what they're going through, the emotion that they're feeling going into the fight. 'I'mma show them tonight!' I felt like running [after he won]!
"It was great to see that. Takes you right back to that moment that you had yourself."