Top Rank's CEO Bob Arum, who promotes IBF, IBO, WBC Franchise, WBO lightweight champion Teofimo Lopez, sees very little worth in doing a match with Devin Haney, who holds the WBC's 'regular' lightweight title.
Lopez shook up the sport last year, when he pulled off an impressive twelve round unanimous decision win over Vasiliy Lomachenko to unify the lightweight titles at the MGM Grand's Conference Center in Las Vegas.
Lopez is hoping to get the biggest fights possible in 2021.
The first order of business is a mandatory defense against the IBF's top contender, unbeaten George Kambosos of Australia.
The second order of business is a high profile fight in the second half of the year.
Arum views WBC interim-lightweight beltholder Ryan Garcia as the most lucrative option - due to his tremendous following on social media. Garcia made himself a legitimate contender with his big knockout win over 2012 Olympic gold medal winner Luke Campbell earlier this month.
“If I had to pick someone it would probably be Ryan Garcia because he means so much more to an event than the other two, Devin Haney and Gervonta Davis. Garcia is followed a lot on his social networks and [he has] personality. I think that if Garcia faced Teofimo it would be a great pay-per-view," Arum said to IFL.TV.
And he says the second most lucrative option would be WBA 'regular' champion Gervonta 'Tank' Davis - with Haney being by far, per Arum, the least lucrative possibility.
“I think a fight against Tank Davis would be very lucrative, because Davis has a good fan base. Haney would be in third because he hasn't developed the same fan base as the other two. [The promoter Eddie] Hearn talked to me about Haney, and he's a good fighter but he doesn't mean much. You can't put him in the same category as Garcia and Tank Davis as attractions,” Arum said.