By Mark Vester
As WBC super middleweight champion Carl Froch prepares to face Mikkel Kessler on Saturday in Denmark, he wonders when the British media will begin to give him the recognition he deserves. He finds it hard to stomach that Amir Khan and David Haye are getting masses of television exposure with the British fans, while his fights are cast aside. Froch is not fighting for media or television recognition. He fights to be the best.
"I don't think I'll ever get the recognition from the British media, critics or television. But it's not something I strive for. I'm not fussed about being famous. I'm known well enough already for it to take me two hours to do my shopping. It's a shame I've not had better exposure on British TV but Showtime have come to the rescue in America. I'm the WBC champion and that says it all as far as I'm concerned," Froch tells Gavin Glicksman of SunSport.
Froch thinks he's done more than enough to get the necessary recognition. He doesn't understand why the critics continue to go after him in the media.
"In terms of getting recognition, I think that beating Andre Dirrell, Jean Pascal and Jermain Taylor should have already given me the credit I deserve. But as I've said, I don't crave that recognition. I do what I do for the love of the sport and nobody owes me anything," Froch said.
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