Showtime Sport head executive Stephen Espinoza was a direct target of Conor McGregor's verbal bombs during the four city media tour to promote the pay-per-view fight with Floyd Mayweather.

During the tour stop in Los Angeles, McGregor claimed that Showtime cut his microphone, to prevent him from getting the verbal upper-hand against Mayweather as they traded words before a crowd of thousands.

Following the incident, McGregor would often refer to Espinoza as a "weasel" and rip apart Showtime as a whole.

The situation boiled over to the point where Espinoza and UFC President Dana White were trading words in the press.

Espinoza was not really concerned with the comments directed at him personally, but he was very offended by McGregor's statements with respect to the staff at Showtime.

“I know my staff and I know the kind of people who work for us,” Espinoza said to The MMA Hour. “On that timeframe, on those 72 days, there are literally dozens of people who are giving up dinners with their kids, time with their spouses, giving up things that they would rather do with their nights and weekends for the success of this pay per view, which ultimately the bulk of that money is going to Floyd and Conor. And making them both very rich men.

“So to have Conor insult them, by extension, to say ‘f’ Showtime or whatever, when there’s an entire team of people who are making personal sacrifices to make sure his event is successful and generates money for him, it just seemed a really short-sighted comment and really unprofessional. It bothered me a little bit [when he was slamming me]. I think anyone who is personally insulted is bothered. But I’ve been called a lot worse by people I respect more than Conor, so that in itself wasn’t a big issue to me. What bothered me about the whole thing was his comments about Showtime.”