Former two-division world champion Canelo Alvarez (47-1-1, 33 KOs) and WBO Junior Middleweight World Champion Liam "Beefy" Smith (23-0-1, 13 KOs) today concluded their two-city international press tour at The Landmark Hotel in London ahead of their world championship showdown.
Canelo vs. Smith will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT on Sept. 17.
Oscar De La Hoya, CEO & Chairman of Golden Boy Promotions
"It's a pleasure to be here once again, I love coming to the UK, and can see that this country takes boxing serious. The UK is turning out some serious boxers and more current world champions than Mexico.
"This fight is for pride and honor - both fighters are fighting for their countries and putting the fight together with the best promoters to be an A-class event.
"We are extremely proud to be televising on HBO, our partners in the U.S. I also want to thank Frank and Box Nation for making Canelo vs. Smith the event of the year.
"Canelo is the biggest star in the sport today, he is a huge PPV attraction and a fighter who sells out arenas filled with 40,000 people. He is fighting a world champion who is dangerous.
"Liam is not going all the way to the U.S. to fold. He is an undefeated world champ, and knows how important this fight is.
"We will have various activities staged for Mexican independence weekend in the U.S. It will be big, taking place the whole weekend and will have millions of fans tuning in to witness a historical event with Team Canelo and Team Smith.
"The event will occur at AT&T Stadium, a state-of-the-art arena, home the iconic NFL team the Dallas Cowboys owned by Jerry Jones. This stadium holds about 100,000 people, and we expect a ton of Liam Smith fans. There will many of Canelo fans coming out in Texas, and we expect a sell-out.
"This will be a fun weekend, and we are serious that the real winners will be the fans. These are two fighters with tremendous records and great pride putting it all on the line to fight for the WBO Junior Middleweight World Title.