UFC President Dana White is making calculated moves to enter the sport of boxing.

Earlier this year, White revealed that he would create 'Zuffa Boxing' to invade the boxing industry with a new promotional company.

Behind the scenes, White has been approaching numerous fighters to potentially sign them up.

One of those fights is WBO, WBA, IBO, IBF heavyweight champion Anthony Joshua (21-0, 20 KOs).

Back in March, there were rumors that White offered Joshua hundreds of millions to come on board.

But White rejects those rumors. In fact, he says he never made an actual offer.

“I never made him an offer, ever,” White said to The Express.

“[That rumor came out of] thin air. I never made him an offer. We were supposed to meet. But we never talked money or we never did anything.”

According to White, he was looking to make a deal where he would be the promoter of Joshua in the United States.

That agreement would not have been based on cutting out Joshua's current promoter, Eddie Hearn of Matchroom.

“That isn’t even, really, the kind of deal I was looking to structure. structured," White said.

“Because when we talked, he had told me he was going to stay with Eddie Hearn. He told me he was going to stay with Eddie. He was never going to get rid of Eddie Hearn and that was never the plan. Like I was trying to move in and steal him from Hearn.

"The deal was that I felt we could a lot of value to them in the United States. So we could cut some kind of a deal for the US. He’s big in England, everybody knows who he is in England. And I have the machine to make him big in the United States. That was the plan.”