Everlast Worldwide Inc. today announced that the IBF heavyweight champion, Chris Byrd, and top-ranked heavyweight, Jameel "Big Time" McCline, are the latest endorsers to join the Everlast team. They join boxing Fres Oquendo, "Sugar" Shane Mosley and Sugar Ray Leonard as star members of Team Everlast.
Everlast continues to advance its brand awareness program through the signing of professional boxers. As Everlast spokespersons, both Byrd and McCline will endorse Everlast equipment and apparel through participation in advertising campaigns, on-line initiatives, appearances at trade shows, in-store promotions, community activities and other special events. In addition, the fighters and their corner attendants will wear equipment and ring attire prominently displaying the Everlast logo during their upcoming fights.
"We are extremely excited with the addition of Byrd and McCline to our family. Both are dynamic professionals and are just the type of boxers who will add new chapters to the more than 90-year heritage of Everlast. Given that the heavyweight division is extremely popular among fans, we stand to achieve greater visibility and levels of brand awareness among consumers," said George Q Horowitz, Chairman, President and CEO of Everlast Worldwide Inc.
"The appeal and heritage of our brand are further highlighted when rising stars such as Byrd and McCline choose to represent Everlast."
