By Steve Kim
At 85 years old, veteran promoter Bob Arum of Top Rank - who is closing in on his 50th year in the business - still has the same energy and enthusiasm for the job as he had in years past.
"I have more enthusiasm because it's always different," he explained on Tuesday afternoon at the Congo Room at LA Live, where he presided over a press conference with the participants of the Manny Pacquiao-Tim Bradley undercard on April 9th.
"You understand, if this was the same template, the same technology when I promoted (Muhammad) Ali, I'd be bored to death but it isn't. It's all new. In the Ali days we reached the public through the press, newspaper columns and so forth," he continued.
"We now reach the public from websites and social media more than anything else. So it's all different and it all creates more challenges where you have to be innovative to meet those challenges."
And don't expect Arum to retire anytime soon - or at all.
"I don't ever want to retire. Why? Why would I want to retire from doing something that I enjoy doing and it sure beats sitting at home smoking a cigar, reading a book."
Steve Kim is the news editor for BoxingScene.com.
