Originally posted by bigdunny1
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I have no doubt that the primetime PBC on NBC shows have probably lost money, but you can't honestly think that Fonfara-Cleverly lost money (rights to the broadcast were sold in the UK, Japan, and Poland).
Outside of the main primetime shows (Thurman-Guerrero, Garcia-Peterson, Wilder's fights, etc), the budgets for the vast majority of the PBC on NBC/CBS/SpikeTV/NBCSN/etc have been significantly less that $2m for the bulk of the shows.
Sell the commercials, sell the broadcast rights internationally, lock up title sponsors for the product (Corona, 1800 Tequila, Applebees, whatever company sponsors the corner cam, whatever company sponsors the ref cam), and sell the tickets in the markets that draw (LA, NYC, Chicago, Tampa, Birmingham, Texas, Las Vegas, and Montreal, among some other markets, have proven themselves to be drawing audiences for PBC).
You add that PBC is basically aggregating their costs over the full length of the three-year deal, and PBC doesn't live or die on the success of any one event.
Peterson-Diaz is a matinee show on NBC tomorrow, and the entire fighter payout for that show likely doesn't even get to $1.5m; if you honestly think that PBC is guaranteed to lose "millions" on that show, knowing that Corona has allotted some money to the show, the commercials for the timeslot are already sold, and Peterson is a decent enough name in his home region to actually sell some tickets; BoxNation may also pony up the money to buy the show as well.
You are significantly overstating the amount of money being spent on each of these shows.
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