Advertisement: IBO Boxing
Advertisement
Boxingscene.com
Advertisement

Wilder-Fury: Two Commercials Watched By 100M-Plus During Super Bowl

There aren’t many American sports fans that don’t at least know about the upcoming Deontay Wilder-Tyson Fury rematch.

According to Nielsen Media Research, the two Wilder-Fury II commercials that aired during FOX’s broadcast of Super Bowl LIV on Sunday night were watched by more than 100 million people apiece in the United States. An audience of 103,500,000 saw the first Wilder-Fury rematch promo at 8:02 p.m. ET, slightly more than the 101,100,000 who saw the second commercial at 8:37 p.m. ET.

Nielsen also revealed that 126,500,000 viewers combined watched seven Wilder-Fury II commercials during FOX’s pre-Super Bowl coverage from 12:56 p.m. ET until 6:10 p.m. ET, about 20 minutes prior to kickoff. The last two pre-game promos, which aired at 5:50 p.m. ET and 6:10 p.m. ET, were seen by audiences of 33,400,000 and 49,600,000, respectively.

wilder-fury (10)_5

An estimated 148,500,000 American viewers watched all or part of Super Bowl LIV – in which the Kansas City Chiefs came back from a 10-point deficit in the fourth quarter to beat the San Francisco 49ers, 31-20, at Hard Rock Stadium in Miami.

The second heavyweight title bout between Wilder (42-0-1, 41 KOs), the WBC champion, and Fury (29-0-1, 20 KOs), the lineal champion, is scheduled for February 22 at MGM Grand Garden Arena in Las Vegas. The four-fight show is a joint pay-per-view venture between FOX Sports, which has a content contract with Wilder’s adviser, Al Haymon, and ESPN, which has a broadcast agreement with Bob Arum’s Top Rank Inc., Fury’s co-promoter.

Their first pay-per-view fight, which was distributed by Showtime, reportedly produced approximately 325,000 buys in December 2018. Wilder knocked down Fury twice in that bout – once apiece in the ninth and 12th rounds – but it resulted in a 12-round split draw at Staples Center in Los Angeles.

Arum has said that he expects their highly anticipated rematch to generate more than 2 million buys because of the broad combined reach of FOX and ESPN.

FOX, one of the four major broadcast networks in the United States, is available in nearly 120 million American homes.

ESPN is the second most-watched basic cable channel in the United States, behind only FOX News. ESPN has an estimated 83 million American subscribers.

Showtime, a premium cable channel, has more than 29 million subscribers in the U.S.

Keith Idec is a senior writer/columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.

User Comments and Feedback
Comment by Kannabis Kid on 02-09-2020

[QUOTE=Robbie Barrett;20376802]You actually want to watch ads? :nonono:[/QUOTE] I'm sure you would like them considering you guys watch American movies and listen to American music.

Comment by siablo14 on 02-09-2020

[QUOTE=Robbie Barrett;20374598]It still costs them. They could have sold that time instead.[/QUOTE] $5.6 million for 30 secs I believe.

Comment by larryx... on 02-09-2020

[QUOTE=Tyistall;20378310]What am I flipping again? Wilder turned down 120 million and unification, to go and get beat by a cokehead that was fresh off the couch. That's the guy you are praising on here? A guy with 95% bums on…

Comment by Tyistall on 02-09-2020

[QUOTE=larryx...;20377790]you literally suck off Joshua who got dropped 4 times by a fat late replacement..and somehow you try to get mad at people who call you out of your bias?? what world do you live in my boy?? you came…

Comment by pillowfists98 on 02-08-2020

And if 0.1 percent of the people that saw the ad buy the ppv then we're getting somewhere.

ADD COMMENT VIEW COMMENTS (88)
Advertisement
Top Headlines
Rau'Shee Warren: I Want Rigondeaux Before End Of The Year, Get That Belt Wilder: Once I Knock Fury Out, You Won't Hear Nothing About Lineal Champion Fury: Rematch With Wilder Biggest Heavyweight Fight In 50 Years, Since Ali-Frazier Eddie Hearn: We Must See Joshua vs. Wilder-Fury Winner Mickey Bey Now a Free Agent, Aims For Big Fights Like Gervonta MTK Golden Contract: Leigh Wood Is Making Up For Lost Time Foreman: Fury Will Beat Wilder - Likely By Controversial Decision Fury Warns: I'm Going To Rip Wilder's Heart Out, Feed it To Him! Charlie Edwards, Liam Walsh, Michael McKinson Back on April 18 Amateur Champion's Arrest Creates Big Scandal in Russia First Encounters With Tyson Fury Tyson Fury: No British Judges For Wilder Rematch? Fantastic! Tyson Fury Media Interview on Deontay Wilder Rematch Deontay Wilder Media Interview on Tyson Fury Rematch Wilder: Tyson Fury Can't Punch - My Two-Year-Old Hits Harder! Navarrete-Santisima, Fundora-Lewis - Face-Offs at Grand Arrivals Charles Martin, Gerald Washington - Face-Off at Grand Arrival Tyson Fury Makes His Grand Arrival in Las Vegas Deontay Wilder Makes His Grand Arrival in Las Vegas Fury Slams Wilder's Record: Former NFL Players, Has-Beens, Bums! LIVE STREAM: Wilder vs. Fury II - Grand Arrivals in Las Vegas Catterall Will Not Step Aside To Allow Josh Taylor vs. Jose Ramirez Tyson Fury: Changing Trainer Was Best Decision I Ever Made Wilder vs. Fury Rematch: Predictions From Fighters, Trainers Fury, Arum Fire Back at Eddie Hearn Over Training Camp Rumors Steward: I Don't Want a Decision, Fury Doesn't Want a Decision Fury: I Wouldn't Have Switched To Trainer I Didn't Already Know Canelo vs. Saunders Very Likely To Get Done, Says MTK Exec MTK Golden Contract: Fights Now Set After Semi-Final Draw Boxeo Telemundo Returns To Its Roots For Season Premiere Tyson Fury: Money is Too Big Not Have Trilogy Clause in Contract Ramos: Just Goes To Prove That Fights Are Never Over Till It's Over Fury: Wilder Doesn't Hit Harder Than Klitschko; Can't Be Biggest Puncher Ever Tyson Fury: Steve Cunningham, Not Wilder, Was My Toughest Opponent Hearn: Fury Turned Back on UK, Joshua Unification Likely Elsewhere MTK Golden Contract: McKenna Wants Davies In The Final Johnny Nelson Gives High Praise To Isaac Chamberlain Klitschko: I Want Fury To Beat Wilder, Not Sure His Head is Right Golden Boy's Diaz: Ryan Garcia vs. Jorge Linares is Very Viable Rene Giron Signs With Espinoza Boxing, Will Compete At 130
Advertisement
Advertisement
Latest Forum Threads
Advertisement
Advertisement