UFC President Dana White is still planning to launch his boxing brand, Zuffa Boxing.
He plans to go head-on with his heated rival, Golden Boy Promotions CEO Oscar De La Hoya. The two have had a war of words brewing for well over a year.
Their rivalry heated up in the last few weeks, after De La Hoya staged the first Golden Boy MMA pay-per-view event - which was headlined by a trilogy bout between UFC Hall of Famers Chuck Liddell and Tito Ortiz.
De La Hoya intends to continue his run in MMA - because he feels White and the UFC are not properly paying MMA fighters.
While De La Hoya further explores a run in MMA, White is making moves to launch a promotional company in boxing.
White has been talking about the Zuffa Boxing brand for some time, and even tried to sign a few fighters - without success - like IBF, IBO, WBA, WBO heavyweight champion Anthony Joshua and four divison champion Mikey Garcia.
With little movement on his boxing brand, there is a popular belief that White has abandoned those plans.
But he cautions that Zuffa Boxing has not been shelved and claims there are announcements to come in the upcoming new year.
“Absolutely, 100 percent and we’re working on that right now as we speak. And I’ll probably have some announcements in hopefully the next four, five months. Listen, I can do anything better than Oscar De La Hoya believe me. We’re gonna be competing with you too big guy," White told First Take.
"And there’s plenty of other organizations out there. If you’re a young fighter and you’re up-and-coming all you have to do is look at this guy, talk to this guy … there’s plenty of places to go than to be with Oscar De La Hoya. He’s an idiot.”