World Boxing Council President Mauricio Sulaiman is salivating at the thought of the full division unification between WBC heavyweight champion Tyson Fury and WBA, IBO, WBO, IBF champion Anthony Joshua.
The fight is in serious negotiations with both sides confident that a deal can be reached in the near future.
If the two fight series is finalized, the first meeting would likely land on a date in May or June. Several locations are angling to land the fight.
Sulaiman views the bout as the biggest contest to take place in the social media era.
"This will be the first humongous fight in the social media era. It is such a different era, from radio, then television, pay-per-view, now with the social media events, they get a completely different magnitude worldwide," Sulaiman told The Sun.
"If that fight is to happen it's going to be without a doubt the biggest event of the century and one of the biggest in the sport."
The bout will mark the first time where the four major titles will be at stake.
And there has not been an undisputed heavyweight champion since Lennox Lewis defeated Evander Holyfield in 1999. During that period, the WBO belt was not considered a major title.
"I would say it's the biggest fight since Lennox Lewis against Mike Tyson or Evander Holyfield. I think each era belongs to it's history of when it happened, but without a doubt Fury vs Joshua is a huge event that will go to the record books," Sulaiman said.
Fury has not seen action since February 2020, when he stopped Deontay Wilder in seven rounds to capture the WBC title at the MGM Grand in Las Vegas.
And Joshua was in the ring last month in London, when he retained his four belts with a knockout victory over mandatory challenger Kubrat Pulev of Bulgaria.