By Victor Salazar

Canelo Alvarez (50-1-2, 34 KOs) – the undisputed king of pay-per-view boxing – will usher in a new era in the sport by signing an 11-fight deal with global sports streaming leader DAZN. The journey begins Saturday, Dec. 15 when Canelo makes his first appearance at the historic Madison Square Garden challenging Rocky Fielding (27-1, 15 KOs) for his WBA Super Middleweight World Title. This groundbreaking deal with Canelo will be the richest athlete contract in sports history.

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As part of the partnership, Golden Boy Promotions will put on up to 10 high-caliber fight nights per year that will stream live on DAZN beginning in early 2019.

The historic deal marks a major change in the boxing landscape, where its biggest stars traditionally fought on pay-per-view. Now, sports fans can view Canelo’s fights and the deep Golden Boy Promotions stable for a low monthly subscription cost. These fights will be available in all DAZN markets, including the United States, Canada, Italy, Germany, Austria, Switzerland and Japan