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Showtime's Charlo-Adams Main Event Peaked At 434,000 Viewers

By Keith Idec

Jermall Charlo’s fight Saturday night drew lower viewership than the WBC middleweight champion’s previous appearance on Showtime.

A Nielsen Media Research report released Tuesday revealed that a peak audience of 434,000 tuned in to watch Charlo beat Brandon Adams in the main event of a “Showtime Championship Boxing” tripleheader from NRG Arena in Houston, Charlo’s hometown. Their 12-round, 160-pound championship match was watched by an average audience of 379,000.

The last time Charlo boxed on Showtime, his brief bout with Hugo Centeno Jr. drew an average audience of 545,000. Charlo knocked out Centeno in the second round of that scheduled 12-rounder in April 2018 at Barclays Center in Brooklyn to win the WBC’s interim middleweight title.

charlo-adams-fight (8)

The Charlo-Centeno contest was the second fight of a three-bout broadcast, though. The main event that night – a 12-round majority draw between welterweights Adrien Broner and Jessie Vargas – drew a peak audience of 891,000 and an average audience of 782,000.

The 29-year-old Charlo (29-0, 21 KOs) was considered a heavy favorite over Los Angeles’ Adams (21-3, 12 KOs), which likely impacted viewership Saturday night.

The show headlined by Charlo and Adams also went head-to-head with DAZN’s stream of a card that featured WBO middleweight champion Demetrius Andrade’s 12-round points defeat of Maciej Sulecki in the main event from Dunkin Donuts Center in Providence, Rhode Island.

Nielsen doesn’t track viewership for streaming services. DAZN doesn’t release viewership figures, either.

Showtime’s tripleheader also included Erickson Lubin’s fourth-round knockout of Zak Attou in a WBC 154-pound elimination match. The broadcast began with Claudio Marrero’s unanimous-decision victory over Eduardo Ramirez in a 12-round WBA featherweight eliminator.

Charlo, who headlined a show in his hometown for the first time, didn’t score a knockout, yet defeated Adams soundly.

Two judges credited Charlo for winning all 12 rounds (120-108, 120-108). A third judge scored 11 of the 12 rounds for Charlo (119-109).

Keith Idec is a senior writer/columnist for He can be reached on Twitter @Idecboxing.

User Comments and Feedback
Comment by RoyJonesJrp4pno1 on 07-05-2019

This means Charlo's value is around 1-2 million. Therefore when/if Canelo offers him that he isn't low balling. He is paying what he is worth.

Comment by killakali on 07-05-2019

[QUOTE=Fire4231;19880768]That’s the problem bro ESPN never posts peak numbers. When has that been an issue before? If they were successes we would be hearing more. It would be a marketing failure if they had great numbers that were competing well.[/QUOTE]…

Comment by Boris Johnson! on 07-05-2019

incredible numbers, lions only taking over, if canelo got the balls to fight him on regular sho the ratings will be even higher

Comment by Fire4231 on 07-05-2019

[QUOTE=killakali;19878113]Nah they didn’t post espn peak numbers. Comparing showtime peak main event vs espn average for the whole card. The showtime whole card averaged about 250k viewers[/QUOTE] That’s the problem bro ESPN never posts peak numbers. When has that been…

Comment by killakali on 07-04-2019

[QUOTE=Fire4231;19875592]Bad at Showtime is standard for ESPN.[/QUOTE] Nah they didn’t post espn peak numbers. Comparing showtime peak main event vs espn average for the whole card. The showtime whole card averaged about 250k viewers

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