When most fighters face off, insults and sometimes pushes and blows are exchanged. When Tyson Fury does it there are smiles, hugs, selfies and best wishes for his opponent.
Friday’s hotel lobby fracas with Deontay Wilder even seemed well-meaning and conducted in good spirits. You got the sense the pair would genuinely enjoy exchanging views during a prospective pre-fight build-up.
By his own admission, the world lineal heavyweight king has always flouted convention (“I’m different…”) but now seems to be doing so driven not by contrarianism but by a simplistic goal: making the world a better place. Torn-up rulebooks are collateral damage.
The act of fighting - by its nature - is destructive. Selling the spectacle of that impending destruction is, historically, primarily reliant on presenting an element of ‘bad blood’ during the build-up. Often, combatants launch tirades of physical threats - sometimes as much to open up new heights of aggression in their own minds as much as to intimidate a rival.
If he ever felt the need to or not, Fury doesn’t need to sell anything now. The cameras will follow him, the journalists will write about him and the whole world will want to watch him box regardless. There is no reason for him to act or speak disingenuously.
At the weigh-in for his comeback fight, Fury picked up his comeback opponent Sefer Seferi as if the Albanian was a damsel in distress. After some playful groping of Pianeta at their opening press conference, there were laughs and handshakes all round.
Fury said: “It’s the Tyson Fury show. People know what they’re going to get when they come to one of these things and they like it.
“If I’m coming back and setting an example, being a role model, then there’s no need for all the animosity between fighters. I believe that nowadays you can put on a good fight without wanting to kill each other.
“I’ll pray for Pianeta. I pray he produces his best performance on the night. I don’t want to hurt Pianeta. I don’t want to do anything bad to him – I just want to beat him on Saturday night.
“I hope he goes home to his family lovely and safe. That’s just the man I am. I don’t wish harm on anybody. I’ve got no enemies and I don’t hate anybody.
“I like to put on a show. I like to do it. It’s entertainment. Yes, I suppose it’s entertainment. It’s great entertainment! I’m very modest, as you can tell…”
It’s nigh-on certain there will always be a place for the pantomime of genuine ill-feeling between fighters at press conferences and weigh-ins. Now Fury is a flag-bearer for an alternative, more light-hearted and humorous approach, though.
Perhaps we’ll see a change if and when he faces a man like Wilder – a fight which would likely take place on away turf against a formidable opponent who speaks English at a similar rate of knots to ‘The Gypsy King’.
For now, however, Fury is almost like a congenial host making his opponents feel welcome and at ease before serving up cold boxing lessons for dessert.
Only a few hundred tickets remain for Saturday’s historic stadium show at Windsor Park – featuring Fury v Pianeta, Carl Frampton v Luke Jackson, Cristofer Rosales v Paddy Barnes and more.