KSI has joined forces with Wasserman Boxing and his management team, Proper Loud, to form a new promotional company to stage celebrity and crossover boxing events.
“Since beating Logan Paul, I’ve been plotting my next move in boxing. Whenever I make a move, it’s always big. I’m excited to announce that I have partnered with the Sauerland brothers, Wasserman Boxing and Proper Loud to create my own boxing promotion. Get ready for some incredible events featuring the biggest names from the world of sport and entertainment," KSI said.
KSI, who has over 34 million combined subscribers across his social media channels, proved his box-office appeal in fights against YouTube rivals Joe Weller and Logan Paul.
Nisse Sauerland, Director of Boxing at Wasserman, said: “We’re delighted to partner with KSI and Proper Loud on this exciting new venture. We will bring decades of experience and expertise to deliver a new generation of fight fans with the highest production values and greatest match-ups in the world of celebrity and crossover boxing.”
A launch date and opening party will be announced in the coming days to toast this exciting new venture.
Kalle Sauerland, Head of Global Boxing at Wasserman, said: “This is a major move for the boxing and entertainment industries. KSI is a mega-star with huge crossover appeal. He knows how to market himself and he knows how to sell events. He will bring a new audience to the sport of boxing.”