Promoter Eddie Hearn of Matchroom is holding his nose at some of the recent craziness involved with the growing "influencer boxing" craze on DAZN.

The vast majority of the competitors taking part in these "boxing matches" are social media influencers and popular content creators.

The streaming service has been pushing Misfits Boxing events for some time. Last weekend they showcased another influencer boxing event, which was put together by Kingpyn Boxing in Dublin, Ireland.

The event generated headlines - but for all the wrong reasons. On Friday, videos went viral of two female opponents having a brief makeout session during their face-off at the official weigh-in.

Then on Saturday, Daniella Hemsley, an OnlyFans star, celebrated her victory by pulling up her top and exposing her breasts while jumping up and down in the ring.

Hearn was very offended by the outrageous fight week antics.

Over the last few years, the veteran promoter has worked very hard to promote women's boxing and his company has staged some of the biggest women's boxing events in history.

He wants the legitimate sport of boxing to stay far, far away from the growing trend of influencer boxing.

“My opinion is, I hate it. I hate it. We’ve worked so hard for women in boxing to be respected for their ability, for their merits, for their hard work. One thing we must understand is that ain’t boxing. That needs to be pushed. All that stuff — Misfits, Kingpyn, all that stuff. It needs to be booted so far away from professional boxing, and we really need to disassociate ourselves with what it is," Hearn told Boxing Social.

“It does great numbers. It’s entertainment. It’s all of those things, and what we saw there [with Hemsley]. For me, what I’m trying to do and what we’ve been doing for years and years, the sacrifices people have made to be respected.... again, it’s not boxing. But at the same time, I think it’s more of a reflection of society than a reflection of good or bad for boxing. I don’t like it.

“The problem today is you want kids to have great role models. I have two daughters. When my daughters spend time or have met Katie Taylor, it’s the greatest thing that I could ever see..... them looking at a female who has achieved so much and shown them that anything’s possible, even when everything’s stacked against you. Anything’s possible. I think what we’re lacking in society at the moment is role models.

“Unfortunately, we now live in a world where role models, or influencers, are not necessarily doing things that the older generation, which I class myself as, or parents would want your kids to see or think is acceptable. [It’s] nothing to do with women, nothing to do with men. You want your kids to behave in a certain way. That’s not a way you’d want your kids to behave, in my opinion. This is only my opinion. But we live in a f------ mental world. Unfortunately, clout is just being chased all over the place. To each their own.”