Eddie Hearn, promoter for IBF, IBO, WBA heavyweight champion Anthony Joshua (20-0, 20 KOs), has continued to drop verbal bombs on Shelly Finkel and Lou DiBella - who both work with WBC heavyweight champion Deontay Wilder (40-0, 39 KOs).
Finkel is one of the co-managers for Wilder, and DiBella promotes Wilder's fights on behalf of Al Haymon, who is the lead manager of the heavyweight puncher.
The drama first began earlier this month in the aftermath of Wilder's knockout of Luis Ortiz at the Barclays Center in Brooklyn.
During the post-fight press conference to Wilder-Ortiz, Finkel and DiBella took aim at Hearn - claiming the British promoter was dragging his feet when it came to making the unification deal with Wilder.
Finkel pulled out an email at the press conference, which he says Hearn sent him in November - and states that he never heard anything since.
Since that press conference, Hearn was been firing back with both barrels loaded - and began tagging Shelly Finkel with the moniker of "Shirley Winkel."
"If someone pipes up, they have to be dealt with. Lou DiBella piped up - he got spanked. Shirley Winkel has now piped up and now he's been spanked," Hearn said to IFL TV.
"They go mad, but they have to understand that this is great for them... for Lou DiBella and Shirley Winkel. I've just raised their profile unbelievably. If we make that fight between Joshua and Wilder - there are little subplots, like Lou DiBella being mad with me and maybe tries to chin me. That's massive for the show. Shirley Winkel sitting there like Mr. Burns.
"Again, all of these little subplots are great for the show. I don't care when DiBella says I'm silver spoon and all this other stuff. But when I say something, DiBella is on his knees and banging the floor and calling journalists saying 'this motherf***er.'
"And Shirley Winkel has lost his sh*t because he's saying that he negotiated the Klitschko fight [with Joshua] - no you didn't...pipe down. It was all done with [Klitschko manager] Bernd [Boente] with one or two phone calls.
"His name changed last Thursday. He piped up and he got shut down. Shelly Finkel no longer exists now. You're no longer Shelly Finkel, you're Shirley Winkel. And now everyone in boxing refers to him as Shirley Winkel. With Shirley Winkel, everyone in America is coming up to me and says 'you've ruined him, keep it going.' Shirley Winkel has now gone mad. Shelly Finkel is no more, it's Shirley Winkel. If the fight gets made, I will get the [name] tags made with Shirley Winkel [for the media events]."