Eddie Hearn, who has one fight left in his promotional deal with Amir Khan, is not being critical - but he wanted to finally deliver the long awaited grudge match between Khan and his domestic rival, Kell Brook.
Khan was offered the opportunity to face Brook, for more money than his upcoming fight.
The Bolton boxer will instead face WBO welterweight world champion Terence Craword on April 20th, in the main event of an ESPN Pay-Per-View.
Crawford is regarded by many as the best pound-for-pound fighter in the sport.
He captured his first world title at lightweight and then unified the entire junior welterweight division.
Khan, is only two fights removed from a two year layoff, and he's listed as a major underdog in the fight - with most expecting Crawford to knock him out. Khan has been stopped three times in his career.
"I can't tell you I'm over the moon, because I wanted Amir Khan to fight Kell Brook," Hearn told Sky Sports News.
"We talked about money in the last conversation. There was more money to fight Kell Brook than there was to fight Terence Crawford. You also can't criticise Amir, because he's fighting pound-for-pound one of the top fighters in world boxing and it's a very tough fight. It's a tougher fight than Kell Brook, so you can't accuse him of ducking, but unfortunately if you ask people watching or at home who they would prefer to see him fight, of course the fight is Kell Brook. I always said that it was now or never. I stand by that.
" Listen, if he produces a good performance and Kell Brook continues to win. Amir could win against Terence Crawford. He's massively up against it, but right now, that fight doesn't look good, and I think it's a shame, because I've wanted it for five or six years. When we brought Amir to the Matchroom and Sky stable, that was where we were all moving. An opportunity came up for him to fight for the world title. In one respect, you have to take your hat off to him, in the other respect you have to say, we didn't really get the one we wanted, did we. Unfortunately I feel like he hasn't given the British public the fight that we really wanted to see."