Sprite going all-in on the transgender agenda with new commercial

[GhostofDempsey]

You can now safely add Sprite to the list of corporations pandering to the LGBTQ community.

In a new, bizarre advertisement for their lemon-lime soda, the company clipped together scenes of various members of the LGBTQ community getting ready to attend a “Pride” event. In one scene, a girl helps her friend put on a binder, or an article of clothing commonly used by LGBTQ members to flatten their chests to present as male. In another, an older woman is seen helping a drag queen lace-up his corset. Yet another depicts two young children painting a heart onto a rainbow flag, the symbol of LGBTQ pride.

Describing the ad, however, simply doesn’t do it justice. These scenes play back-to-back with seemingly no context. In fact, the Sprite logo doesn’t even appear until the very last scene, leaving viewers wondering exactly what they’re seeing and why. More importantly, how does this tie in with carbonated beverages?

[WarVeteranO01]

Very f'ing odd...

[New England]

"Q4 sales were flat in the dong tying, massive-chinned tranny category."


marketing exec:
"Hold my beer."

[Mooshashi]

Transgenders constitute 0.6% of the US population. That's 1.3 million people. Let them all drink Sprite.
The rest of us can drink something else.

FFS who they hell are they marketing to? 1.3 million people? What about the other 330,000,000?

[.!WAR MIKEY!.]

Man I love sprite.... **** em now im going sierra mist!

[GhostofDempsey]

Transgenders constitute 0.6% of the US population. That's 1.3 million people. Let them all drink Sprite.
The rest of us can drink something else.

FFS who they hell are they marketing to? 1.3 million people? What about the other 330,000,000?

This commercial was released to the Argentine market, which probably has an even lower percentage of transgenders than the U.S. Regardless, I don't see the upside here. This is why you don't hire recent millennial graduates to run your marketing and advertising departments.

[WarHagler]

Man this is so gay .

[New England]

Transgenders constitute 0.6% of the US population. That's 1.3 million people. Let them all drink Sprite.
The rest of us can drink something else.

FFS who they hell are they marketing to? 1.3 million people? What about the other 330,000,000?

liberal people who see these people as allies, and people who are loudly in opposition to them as the enemy.


basically they're selling to minorities and poor, disenfranchised white kids.

sprite has been marketed heavily to minorities for years and years. they had f#cking kobe selling sprite. then he had that rape case and they dropped him.

[New England]

This commercial was released to the Argentine market, which probably has an even lower percentage of transgenders than the U.S. Regardless, I don't see the upside here. This is why you don't hire recent millennial graduates to run your marketing and advertising departments.

meh, you have no idea what sales have done. you made a thread about it. guarantee at least one bscener buys a sprite today after seeing this


publicity is publicity. **** like this often works.

next thing you know you've got **** "influencers" stashing cans of sprite in their trousers to make the bulge look packed.

[JimRaynor]

What happened to the days where you'd just market the product for the purpose it was intended for, like quenching your thirst.